Annual Report 2012/2013 5.09 MB - Nobina AB

OUR BUSINESS, GOALS AND STRATEGIESOVERALL GOALSAs a value-driven company, our overall goals are based on public transport increasing its share ofpassenger transport in a sustainable, highly mobile society and developing our business so thatevery one is able to and wants to travel with us.Nobina will develop its market-leading position in a way that benefits all stakeholders; from shareholdersto environmental interests. In line with our Green Guiding Light concept, we’ve brokendown our overall goals into measurable, operational performance variables that we use to governthe company in business and action plans that are long, medium and short term.GOALS 2015/16SUSTAINABLE OPERATIONS• Annual growth in sales > 3.1%.Sales in 2012/13 increased by 2.2%.• Customer satisfaction > 80% (standardized measurementmethod).Customer satisfaction in 2012/13 was 76%.• EBIT margin of 5.9%.EBIT margin in 2012/13 was 3.4%.• Net debt/EBITDA 4.7 times.Net debt/EBITDA in 2012/13 was 6.0 times.• EMI (motivated employee index) should be> 87% with a response rate of at least 75%.EMI was not measured in 2012/13.• We will clearly position ourselves as the driving forcefor increased mobility in a sustainable society.ECONOMYPEOPLEEVERYoneWANTSTO TRAVELWITH USENVIRONMENTSUSTAINABLE TRAVELSUSTAINABLE CONTRACTS AND RELATIONSHIPSSUSTAINABLE ENVIRONMENTAL AND SOCIETAL IMPACTThe Green Guiding Light summarizes our values and role in society.It’s our primary governance tool. Following its launch, it has been implemented throughout theorganization and is currently used for a variety of purposes such as recruitment, introductions and as anassessment instrument. It is discussed during our annual employee performance appraisals and it is included inemployee surveys, where employees assess the extent to which our actions correspond with Green Guiding Light concept.Nobina works in a structured way to achieve continual improvements in its business, and thereby achieve the established goals.For example, we have seven primary process teams that are responsible for designing the group-wide working methods.This effort is led by process owners, who have been appointed by the Group management team and are followed up quarterlyin Process Performance Reviews. Please read more about our governance on pages 50–51 and in theCorporate Governance Statement on pages 58–62.11