Annual Report 2012/2013 5.09 MB - Nobina AB

NEW SOLUTIONS FOR ATTRACTING MORE PASSENGERSFrom Stenkällan to Västra Hamnen. During summer2014, route number 5 in Malmö will start up as the firstBRT (Bus Rapid Transit) type of system in the Nordicregion. It’s also been referred to as the Super Bus project.With this type of system, buses primarily drive in a dedicatedlane and allow passengers to embark and disembarkfrom all doors. BRT significantly increases capacity.“Route 5 services slightly more than 10,000 passengerseach day, which is more than any other route in Malmö.Also, it was relatively easy creating special bus lanes alongmost parts of this route. Accordingly, it was a suitable routefor developing a concept that would increase accessibility andeven out the traffic flow,” says Mattias Schiöth, TrafficInvestigator at Skånetrafiken.The project is a cooperative effort between Skånetrafiken,Nobina and the City of Malmö.“We are all working very hard together, but in our differentroles, to achieve our shared goal of increasing travel andhaving a higher number of satisfied customer. We have asteering committee and several project groups in various subareaswhere we jointly decide everything from how the lanesand stations should be designed, to how safety issues, ticketsystems and performance appraisals should be handled. It’sgreat to see how everyone’s commitment and willingness tocooperate has resulted in a solution that we can really beproud of,” says Henry Kärrström at Nobina.The City of Malmö is also pleased with how the projectwork has been conducted and the overall effort.“We continuously strive to improve public transport, notleast in order to meet the growing capacity needs. Our analysesshow that a solution with 24-metre long buses is the rightfor route number 5 over the next few years. It also simultaneouslyimproves comfort and simplicity, so that more passengerscan commute by public transport. It is an exemplaryproject in many ways,” says Cecilia Eriksson, ProjectManager for Traffic Technology, City of Malmö.In Malmö, there are now plans to implement this solutionon more routes and other cities have shown interest in thesystem as well.19