Annual Report 2012/2013 5.09 MB - Nobina AB

nobina DenmarkDenmarkBUSINESS ACUMENAND COOPERATIONARE PRIORITIESSOLIDIFY OURPOSITIONAS A QUALITYSUPPLIER”In just five years, Nobina Denmark has establisheda stable position on the Danish marketthanks to a well-developed offering, clearleadership and efficient operations. We nowhave a total of five contracts and 140 buses inoperation for two PTAs in the Danish regionaltraffic market. During the year, we concludedone contract and won another one.We continually strive to improve profitabilityand improve our business acumen, as wellas the quality of our deliveries and cooperationwith the PTAs. Because of that, we havesignificantly improved our important keyfigures and the contracts that have revenueincentives. We conducted a marketing campaignin Copenhagen during the fourth quarter,which resulted in a 12 percent increase inthe number of passengers.Now we will continue along the path ofcontinued long-term growth through profitablecontracts.”Niels Peter Nielsen, MD of Nobina DanmarkThe Danish operations reported sales of SEK 341 million for 2012/2013, whichwas a slight improvement on the previous year. The operating profit/lossimproved to SEK –26 million. We were awarded options in two of our contracts,which has a positive effect on profitability. The reason for continuedlosses, however, is an unprofitable contract that expires in 2014 and accordingly,is being put out to tender again during autumn 2013. On the whole, wedemonstrated during the financial year that our quality and efficiency ofoperations continues to improve.OPERATIONSWIDE RANGE OF ACTIVITIESIn October 2012, Nobina Denmark expanded its operations by adding 10 busesin Herlev because of the tender it had won earlier in the year. In January 2013,we concluded a contract with 17 buses in Ringköping Tarm. Otherwise, tenderingactivity was relatively low.During summer 2012, we set up our own workshop in Glostrup, which hasenabled us to cut maintenance costs and improve the quality of service for ourbuses. During this financial year, the workshop will become environmentallycertified according to ISO 14001.We have good relationships with the PTAs and actively participate in designingthe offering to passengers, which involves everything from market surveysto product development and marketing. In Copenhagen, we conducted a newmarketing campaign, which included both mass marketing and targeted advertising.This was a collaborative effort with the PTA, MOVIA. The campaignresulted in a 12 percent increase in the number of passengers during the fourthquarter of 2012. For this contract, customer satisfaction also increased during2012 because more than ever before, we have focused on quality monitoring,for example.In Randers, Nobina, Mittrafik and Randers Municipality implemented anumber of measures to improve daily operations and increase the number ofpassengers. For example, we installed automatic stop signals and improved thepassenger counting system. During 2013, we will continue working togetheron a public transport week, which will involve a wide range of stakeholdersthroughout Randers.We also focused on reducing the number of incidents for all of our operationsin Denmark. Over these last few years, we’ve done a number of things,and involving drivers is just one example. It’s important to follow up with discussionsafter an incident. It’s also necessary to have better instructions andcontracts between the departments for reporting and dealing with incidents.We’ve come a long way, but are not quite there yet.30