IMR JAN 2013 - Indira Institutes

Green MarketingFrom graph 4 it is seen thatHow much more would you be willing topay for Green Packaging%ResponseUp to 5% 29 295-10% 31 60Above 10% 8 68No 32 100Cumulative%ageIt was found that people readyto pay more for greenmarketing in range of up to5% are 29% people, between5 to 10 % are 31%, Above10% are 8%, and customerthose who are not ready topay extra money for greenmarketing are 32%.From graph 5 it is seen thatIn your opinion, who should be moreproactive in reducing plastic usage%ResponseGovernment 32 32Retailers 38 70FMCG Manufacturers 15 85Consumers 15 100Cumulative%ageIt was found that 32% peoplethink that governmentshould be more proactive inreducing plastic usage, 38%people think retailers, 15%think FMCG Manufacturer,and 15% people thinkconsumer.From graph 6 it is seen thatIn your opinion which of the following isthe biggest advantage of using ecofriendlymaterials.%ResponseReduction of cost 12 12Reduced resource consumption 10 22Reduced pollution 42 64Increased customer satisfaction 5 69Reduced use of Hazardous /Nondegradable material31Cumulative%age100It was found that differentadvantages of using ecofriendlymaterials are fromReduction of cost 12%,reduced resourceconsumption 10%, Reducedpollution 42%, Increasedcustomer satisfaction 5%,Reduced use of Hazardous/Non degradable material31%.24 Indira Management Review - Jan 2013