IMR JAN 2013 - Indira Institutes

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Changing Consumer Attitudes Among WomenF3C1C2C3C4C5Value expressive function 4.194.093.953.823.741.251.361.191.171.410.83F4D1D2D3D4D5Ego defensive function3.283.984.024.62\4.741.231.091.011.341.420.81Factor AnalysisSt. NoF1 F2 F3 F4 Com.A1A2A3A4A50.4310.6430.7610.6570.7810.4160.6170.7260.7170.732B1B2B3B4B50.6780.7420.4710.4110.4370.6940.6810.6470.4030.62150 Indira Management Review - Jan 2013
Changing Consumer Attitudes Among WomenC1C2C3C4C50.5210.8410.8290.7420.7590.5790.7580.7420.6940.711D1D2D3D4D50.7140.8470.5170.6780.6620.6750.7160.5920.6980.538Eigen Values%Varianceexplained2.6648.9352.6138.7293.7769.8433.4129.741KMO Value:0.743 ; PCA with Varimax orthogonal rotation applied.For the FMCG purchase, the value expressive function accounts for the highest total percent ofvariance at 9.843,with C2(psychogenic) and C3(leadership) as most dominant. The egodefensive/social function being the next dominant function of attitude with percent totalvariance of 9.741 having statements reflecting strong social approval. The utilitarian functionand knowledge functions are relatively less important in FMCG purchase from above. In contrast,for the lower Income HHs, brand loyalty to avoid risk, security conscious purchasing ,price ismost important in view of their relatively limited resources and higher family size evidenced inthe survey. All the attitude functions are interactively influencing the purchase attitude of theconsumers for both durables as well as FMCG for the HH use. For FMCG ,as stated earlier,consumers accord top ranking for Quality and price followed by other attributes like fragrance,packaging/brand name/Colour/Continual patronage benefits with retailor etcTable 3 Innovative purchase attitude/Lifestyleproducts acceptance level for consumers basedon Income level for durables/FMCGType ofConsumerclass/HH ofSampleInnovative/Creative/High risktakersActualizer/GlobalWhitedurables(% ofSamplesize)Personalbody careFMCG(%of Samplesize)UrbanLifestyleCategorytype&Incomeand % HHin SampleLifestyle4.41 2.77 V. HighIncomeAffluentDisposablemonthlyIncome(Rs.)%ofsampleAnnualIncome(Rs.)>=1 Lakh 8.45 16‐20Lakhs%ofsample5.82Indira Management Review - Jan 2013 51
Page 2 and 3: EDITORIAL BOARDPatron :Dr. Tarita S
Page 4 and 5: RShree Chanakya Education Society (
Page 6 and 7: IMPACT OF WORKING CAPITAL MANAGEMEN
Page 8 and 9: Impact Of Working Capital Managemen
Page 10: Impact Of Working Capital Managemen
Page 19 and 20: GREEN MARKETING:SUSTAINABLE MARKETI
Page 21 and 22: Green MarketingDespite these challe
Page 23 and 24: Green Marketingattributes for a bet
Page 25 and 26: Green MarketingData Analysis:From g
Page 27 and 28: Green MarketingFrom graph 7 it is s
Page 29 and 30: Green MarketingFrom graph 12 it is
Page 31 and 32: Green MarketingGraphs of Questionna
Page 33 and 34: Green MarketingReferences:Aaker, D.
Page 35 and 36: Changing Consumer Attitudes Among W
Page 51: Changing Consumer Attitudes Among W
Page 59 and 60: STUDY ON AWARENESS LEVEL AND USAGE
Page 61 and 62: IPO GRADINGMeaning and Significance
Page 63 and 64: IPO GRADINGFrom table 2 it may be i
Page 65 and 66: IPO GRADINGOne Way ANOVA was applie
Page 67 and 68: IPO GRADINGPre Investment Analysis
Page 69 and 70: IPO GRADINGOpinion for IPO GradingT
Page 71 and 72: IPO GRADINGReferences:“FAQ on IPO
Page 73 and 74: Seth Consultantsattached to a parti
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Page 77 and 78: Seth ConsultantsBrief Summary of MD
Page 79 and 80: Seth Consultantsvouch for from my p
Page 81 and 82: Seth ConsultantsSo, sometime back t
Page 83 and 84: Seth Consultantsresources you have
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Page 87 and 88: Unlocking Entrepreneurial Capabilit
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