IMR JAN 2013 - Indira Institutes
IMR JAN 2013 - Indira Institutes
IMR JAN 2013 - Indira Institutes
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Jan <strong>2013</strong>ISSN - 0974 - 3928 Vol. VI. Issue 1<strong>Indira</strong> Management ReviewRCONTENTSEditorial P. G. Vijairaghavan 3Research/AcademicPapersZohra Zabeen Sabunwalla 4Impact Of Working Capital ManagementOn FirmsAkash Deepak Agrawal and Manoj Das 17Green MarketingAnilkumar. N and Jelsey Joseph,Changing Consumer Attitudes Among Women32Dr. Jigna Chandrakant Trivedi 57IPO GRADINGCase Study Dr. Arvind Sudarsan, R. Raghunathan and 70Jayashree MaheshSeth ConsultantsPosersShabana A Memon 84Unlocking Entrepreneurial CapabilitiesBy UniversitiesAll opinions expressed in the articles are those of the authors. The editor andthe Publishers bear no responsibility for the same