IMR JAN 2013 - Indira Institutes

Changing Consumer Attitudes Among Women17.Kaur,P and Singh,R (2004), Role structure in thebuying decision process for durables, Paradigm, Jan-June.18.Katz .D,(1960),The functional approach to study ofAttitudes, Public opinion Quarterly,24,pp.27-46.19. Leon. G Schiff man, Leslie Lazar Kanuk,(1998)Consumer Behaviour, 6th ed., Prentice Hall ofIndia, N.Delhi ,Pp1-672.20.Lennon.S.J,Sanik,M.M and Stanforth, N.F (2003),Motivations for television shopping :clothing purchasefrequency and personal characteristics, Clothing andTextiles Research Journal, Vol.21,No.2,pp.63-74.21. Martin Fishbein, (1967) Readings in attitude theoryand measurement, Wiley Eastern co NY,.22.Parsons,A.G(2002),Non functional motives foronline shoppers: why we click, Journal of ConsumerMarketing, Vol.19 No.5,pp.380-392.23.Schiffman,Lean G, (2007),Consumer behavior,Prentice Hall,9thedn.24.Souryamoorthy.R,(1997)Consumption in thecontext of Kerala, Classical Publishing Company,N.Delhi.25.Srinivasa,K.K.,(2003),Consumer Behavior, GalgotiaPublishing Company.26.Tauber,E.M(1972),Why do people shop?, Journal ofMarketing, Vol.36 No.4,pp.46-59.Abbreviations UsedTPB: Theory of planned behavior, TAM: Technology aacceptance model, WWF: Working wife family, SN:Subjective norms, PBC: Perceived behavior control,FMCG: Fast moving consumer goods, BI: BehavioralIntention, HH: Household, FLCS: Family Lifecycle stage,MWO: Microwave oven, OTG : Oven grill toaster, LPG:Liquified petroleum gas, ELM: Elaboration likelihoodmodel, KMO: Kaiser Meyer Olkin measure of sampling,PCA: Principal component analysis, AF; Attitudefunction, POP: Point of purchase, OEM: Originalequipment manufacturer, MC: Middle class consumer.56 Indira Management Review - Jan 2013