IMR JAN 2013 - Indira Institutes

Green MarketingFrom graph 10 it is seen thatDo you think extravagant packaging willincrease products market value%ResponseCumulative%ageYes 73 73No 17 90Not Necessarily 10 100It was found that 73% people say yes, 17% people say No, and 10% people say notnecessary to Extravagant packaging will increase products market value.From graph 11 it is seen thatWhat factors according to you aregoverning growing awareness regardinggreen packaging%ResponseCumulative%ageRegulatory requirement 37 37Increased Media Attention 47 84Consumer requirements 13 97Competitive Pressures 3 100It was found that 37% say Regulatory requirement,47% say Increased MediaAttention, 13% say Consumer requirements, and 3% say Competitive Pressures aregoverning growing awareness regarding green packaging.26 Indira Management Review - Jan 2013