IMR JAN 2013 - Indira Institutes

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Changing Consumer Attitudes Among WomenB4B5C.C1C2C3C4C5D.D1I buy durables to match my professionalexcellence, intrigued by new and unfamiliarbrands, learn new & different to be an opinionleaderI buy durables based on the need to nurturemodernity and expose /invest for future nowitself for cutting edge technology products ofrevolutionary type substantially improvingpresent practicesVALUE EXPRESSIVE FUNCTIONIn the purchase of durables, I am concernedprimarily to exhibit my self outlook as symbol orconscious expression of feelings/values for anachievement /successful individuality lovingconspicuous purchase of premium brandsalwaysI buy durables reflecting my familyvalues/customs for better quality of life withaesthetic appeal/intangible attributes of theproduct/serviceI procure durable items to seek appreciation,enhance my self values matching beautyaesthetics‐grace‐novelty‐uniquenessof selfidentity value to manifest superiority/lifestylesymbol and exhibit affluence of personalimportanceI buy durable goods to match with moderntrends‐sophisticated lifestyle for upwardmobility, entertainment, haveexcitement/happiness/ enjoy humor andprogress with passage of timeI buy durables based on reflection ofindependence‐self identity,confidence,exhibitionof modernity ,Luxury‐aspiration for Prestige /Status seeking to feel betterEGO DEFENSIVE FUNCTIONPsychogenicLeadershipAmbitious/Growth orientedSelf esteemPower autonomy‐egoPsychogenic/ExistenceAccomplishment‐recognitionSocial affiliation42 Indira Management Review - Jan 2013
Changing Consumer Attitudes Among WomenD2D3D4D5I buy durables to reinforce‐protect my ego,obtain self respect to remove anxiety/threat &avoid blame, match religious beliefs, meetmaterialistic goals and to achieve power ,control& dominance over others‐social importance.I shop for durables so as to assert mypersonality, derive the feeling of pride &importance, be successful & attractive to others,personal achievement and express confidenceI buy durable goods for home as anaccomplishment for success, accumulatematerial assets to gratify ego in comparison withothers/peers on acquisitions with extendedWarrantee coverage‐insurance backupI make purchase of durables to bolster/expressself image to match status‐autonomy matchsocial image importance congruity, acceptanceby others, trust and intangible benefits ataffordable priceI plan purchase of durables to bolster my socialinfluence ,imitate others, enhance acceptance tosocially important persons/group forappreciation & respect, meet family memberspressure, satisfy social objectives, nurturebelongingness & social affiliations/relationshipsfor group approval/ affection‐cohesiveness/Love/respect and appreciation despite higherinvestment or NIL return on Spending on longtermSocial Group InfluenceIndira Management Review - Jan 2013 43
Page 2 and 3: EDITORIAL BOARDPatron :Dr. Tarita S
Page 4 and 5: RShree Chanakya Education Society (
Page 6 and 7: IMPACT OF WORKING CAPITAL MANAGEMEN
Page 8 and 9: Impact Of Working Capital Managemen
Page 10: Impact Of Working Capital Managemen
Page 19 and 20: GREEN MARKETING:SUSTAINABLE MARKETI
Page 21 and 22: Green MarketingDespite these challe
Page 23 and 24: Green Marketingattributes for a bet
Page 25 and 26: Green MarketingData Analysis:From g
Page 27 and 28: Green MarketingFrom graph 7 it is s
Page 29 and 30: Green MarketingFrom graph 12 it is
Page 31 and 32: Green MarketingGraphs of Questionna
Page 33 and 34: Green MarketingReferences:Aaker, D.
Page 35 and 36: Changing Consumer Attitudes Among W
Page 43: Changing Consumer Attitudes Among W
Page 59 and 60: STUDY ON AWARENESS LEVEL AND USAGE
Page 61 and 62: IPO GRADINGMeaning and Significance
Page 63 and 64: IPO GRADINGFrom table 2 it may be i
Page 65 and 66: IPO GRADINGOne Way ANOVA was applie
Page 67 and 68: IPO GRADINGPre Investment Analysis
Page 69 and 70: IPO GRADINGOpinion for IPO GradingT
Page 71 and 72: IPO GRADINGReferences:“FAQ on IPO
Page 73 and 74: Seth Consultantsattached to a parti
Page 75 and 76: Seth Consultantscreated that new po
Page 77 and 78: Seth ConsultantsBrief Summary of MD
Page 79 and 80: Seth Consultantsvouch for from my p
Page 81 and 82: Seth ConsultantsSo, sometime back t
Page 83 and 84: Seth Consultantsresources you have
Page 85 and 86: Seth Consultantsnot. In this proces
Page 87 and 88: Unlocking Entrepreneurial Capabilit
Page 96 and 97:
RFeedback FormPlease take a few min
Page 98:
RThe Indira Group of Institutes has
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IMR JAN 2013 - Indira Institutes

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