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application of real options valuation to r&d investments in ...

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project, <strong>to</strong> get its salvage value, A , w hich is the value <strong>of</strong> the project‘s assets if so ld orshifted <strong>to</strong> a more valuable use. The option <strong>to</strong> abandon is a put option, and the exerciseprice is the salvage value, A.It is possible that, dur<strong>in</strong>g development, managers <strong>real</strong>ize that the market for a productdevelops unfavorably. A newly-launched medic<strong>in</strong>e may weaken the competitiveposition <strong>of</strong> the product <strong>in</strong> development, or health political decisions may affect thepr<strong>of</strong>itability <strong>of</strong> the compound such that it no longer deserves priority compared <strong>to</strong> theother development compounds <strong>of</strong> the portfolio. In this case, management may decide<strong>to</strong> cancel development <strong>in</strong> order <strong>to</strong> free resources for more promis<strong>in</strong>g projectcandidates; alternatively, the project may be out licensed, thereby creat<strong>in</strong>g a salvagevalue. Furthermore, there may be project-specific assets, such as technical equipment,that can be sold on the second-hand market. Nevertheless, abandonment should not beexercised lightly; it might lead <strong>to</strong> an erosion <strong>of</strong> valuable expertise or organizationalcapabilities that could be applied <strong>to</strong> forthcom<strong>in</strong>g projects (Bode-Greuel, 1997).The most relevant abandonment option <strong>in</strong> pharmaceutical R&D is the necessity <strong>to</strong>term<strong>in</strong>ate a project because the results <strong>of</strong> R&D activities did not meet management‘sexpectations. A research concept may simply not work out. In development, there aremany critical miles<strong>to</strong>nes that need <strong>to</strong> be achieved, and the majority <strong>of</strong> projectsenter<strong>in</strong>g development have <strong>to</strong> be abandoned at a certa<strong>in</strong> stage. If failure is the reasonfor abandonment, there is no tangible salvage value. The value <strong>of</strong> the option is related<strong>to</strong> the fact that further <strong><strong>in</strong>vestments</strong> are saved. Furthermore, valuable expertise mayhave been obta<strong>in</strong>ed, <strong>to</strong> the benefit <strong>of</strong> other forthcom<strong>in</strong>g projects.Modeled abandonment <strong>options</strong> <strong>in</strong> decision trees enable management <strong>to</strong> <strong>in</strong>vestigate <strong>in</strong>detail the risk structure <strong>of</strong> a project, and take actions <strong>to</strong> <strong>in</strong>crease the value <strong>of</strong> a project.For example, complet<strong>in</strong>g risky studies early rather than late will create value, becausethe chances <strong>of</strong> abandon<strong>in</strong>g the project before high costs have occurred are <strong>in</strong>creased.Page | 7

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