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application of real options valuation to r&d investments in ...

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$ <strong>in</strong> millionmillion <strong>to</strong> $113.97 million, derived from the first <strong>valuation</strong> method (simpler). Butus<strong>in</strong>g the second method, the value <strong>of</strong> the option (Value <strong>of</strong> Option*) is with<strong>in</strong> a range<strong>of</strong> $16.17 million <strong>to</strong> $35.07 million. And the relationship between option value andvolatility is shown as <strong>in</strong> the figure below:120.00100.0080.0060.0040.0020.000.00Value <strong>of</strong>OptionValue <strong>of</strong>Option*0.4 0.45 0.5 0.55 0.6 0.65 0.786.94 88.25 90.45 92.84 95.27 97.66 99.9916.17 19.33 22.51 25.69 28.88 32.01 35.07VolatilityValue <strong>of</strong> OptionValue <strong>of</strong> Option*Figure 5.14: Sensitivity Analysis for two <strong>valuation</strong> methods5.4.2 Comparison <strong>of</strong> two <strong>valuation</strong> methods and conclusionThe solution <strong>of</strong> option value A is derived from two methods. The first one is simpler,without any consideration <strong>of</strong> two sources <strong>of</strong> uncerta<strong>in</strong>ties, and the second one <strong>to</strong> valuea compound ra<strong>in</strong>bow option is rather complicated, but with the <strong>in</strong>corporation <strong>of</strong> themarket and technical uncerta<strong>in</strong>ty (unrelated). And the value <strong>of</strong> the project is found <strong>to</strong>be much larger by us<strong>in</strong>g first <strong>valuation</strong> method. Compared with the traditional NPVmethod, this method generates a value 7 <strong>to</strong> 8 times the orig<strong>in</strong>al one. The second<strong>valuation</strong> method, the more accurate one, has <strong>in</strong>creased the NPV from $13.98 million<strong>to</strong> $49.05 million, with a $35.07 million option value. This result is quite <strong>in</strong>fluenc<strong>in</strong>gfor the <strong>in</strong>vestment decision concern<strong>in</strong>g further f<strong>in</strong>anc<strong>in</strong>g, although is constra<strong>in</strong>ed byits limitations and therefore accuracy.To value this Davanrik project at Merck & Co., the second <strong>valuation</strong> method shouldbe used, as it <strong>in</strong>corporates with two separate and unrelated uncerta<strong>in</strong>ties. Valuation byus<strong>in</strong>g the first (three separate b<strong>in</strong>omial trees and comb<strong>in</strong><strong>in</strong>g the value accord<strong>in</strong>g <strong>to</strong>Page | 65

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