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application of real options valuation to r&d investments in ...

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Chapter One— IntroductionAs one <strong>of</strong> the most important corporate f<strong>in</strong>ance decision-mak<strong>in</strong>g methods, <strong>real</strong> option<strong>valuation</strong> method has been <strong>in</strong>troduced <strong>in</strong> the last two decades. By apply<strong>in</strong>g option<strong>valuation</strong> methods, <strong>real</strong> option <strong>valuation</strong> is a useful <strong>to</strong>ol <strong>to</strong> company managers.M anagers o f firm s m ay not necessarily use the term ―<strong>real</strong> <strong>options</strong>‖ <strong>to</strong> describe theseopportunities, they m ay use the term ―strategic value‖ or ―<strong>in</strong>tangible advantages‖, andthese sometimes become the key <strong>in</strong> their decision-mak<strong>in</strong>g process.This paper is the <strong>application</strong> <strong>of</strong> <strong>real</strong> option <strong>valuation</strong> method <strong>to</strong> R&D projects <strong>in</strong>pharmaceutical companies. This paper is motivated by the need <strong>of</strong> more accurate<strong>valuation</strong>s for high <strong>in</strong>tensive Research and Development (R&D) projects. An accurateproject <strong>valuation</strong> is crucial for the survival <strong>of</strong> companies. Especially for those sec<strong>to</strong>rsthat have R&D <strong>in</strong>tensive projects with high uncerta<strong>in</strong>ty, be<strong>in</strong>g able <strong>to</strong> compute a goodapproximation <strong>of</strong> the value <strong>of</strong> the project is critical for the decision-mak<strong>in</strong>g process.The fact that managers can decide what action <strong>to</strong> take at different po<strong>in</strong>ts dur<strong>in</strong>g thelife <strong>of</strong> the project has proven <strong>to</strong> be quite valuable. The value <strong>of</strong> these <strong>options</strong> can besuch that makes the difference between enter<strong>in</strong>g or not <strong>in</strong> an <strong>in</strong>vestment. The RealOptions Approach attempts <strong>to</strong> value projects by consider<strong>in</strong>g the value <strong>of</strong> be<strong>in</strong>g able <strong>to</strong>decide among several strategic <strong>options</strong>. Especially when the value <strong>of</strong> a project ishighly dependent on the level <strong>of</strong> flexibility that it allows, the <strong>real</strong> option methodologyshould be used. Otherwise, the <strong>valuation</strong> is not accurate because the project isundervalued.Page | 1

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