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Chapter Three— Apply Real <strong>options</strong>e<strong>valuation</strong> <strong>to</strong> R&D projects <strong>in</strong>pharmaceutical companies3.1 Typical drug development processReal <strong>options</strong> has been used widely <strong>in</strong> areas like Research and Development (R&D).And quite a few authors who concern about <strong>real</strong> <strong>options</strong> have addressed <strong>to</strong> the<strong>application</strong> <strong>of</strong> <strong>real</strong> <strong>options</strong> <strong>to</strong> R&D, <strong>in</strong>clud<strong>in</strong>g Howell et al. (2001), Paxon (2003),Schwartz (2002), Smith and Trigeorgis. Suggested by Schwartz and Moon (2001), theanalysis <strong>of</strong> <strong><strong>in</strong>vestments</strong> <strong>in</strong> R&D is one <strong>of</strong> the most difficult problems <strong>of</strong> <strong>in</strong>vestmentunder uncerta<strong>in</strong>ty. In R&D projects, which are usually irreversible, there isuncerta<strong>in</strong>ty about the <strong>in</strong>vestment cost, the future pay<strong>of</strong>fs from the <strong>in</strong>vestment, and thepossibility <strong>of</strong> unforeseen catastrophic events that may term<strong>in</strong>ate the whole effort. Theproblem might seem <strong>to</strong> be <strong>of</strong> such complexity as <strong>to</strong> preclude the possibility <strong>of</strong>systematic ways <strong>to</strong> deal with it. The analysis <strong>of</strong> <strong>in</strong>vestment projects as complex<strong>options</strong> has been a subject <strong>of</strong> much research <strong>in</strong> the past 10 years. It has been applied <strong>to</strong>value m<strong>in</strong>es (Brennan and Schwartz, 1985), oil leases (Paddock, et al., 1988), andprojects with uncerta<strong>in</strong> cost (P<strong>in</strong>dyck, 1993), among many others.For pharmaceutical companies, the situation may be more complicated. For example,a pharmaceutical company who goes through a FDA drug approval process requiresthree stage <strong>of</strong> test<strong>in</strong>g, and drug research can be abandoned after each stage.Meanwhile, the FDA approval may have <strong>to</strong> go through human trials, and the success<strong>of</strong> the FDA approval depends heavily on the success <strong>of</strong> human test<strong>in</strong>g, both <strong>of</strong> whichoccurr<strong>in</strong>g at the same time.Page | 25

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