From Ageism to Age Equality: Addressing the Challenges ...

Attitudes Towards Older PeopleTable 16: Attitudes towards older people18-29 30-49 50-59 60-69 70+ Allyears years years years yearsOlder people are admired and 55% 48% 51% 52% 62% 52%respected by young peoplePeople in their fifties should 9% 9% 15% 16% 11% 11%give up work to make way foryounger peopleOlder people are too set in their 62% 53% 58% 55% 50% 56%ways and ideasOlder people are not willing to 46% 38% 46% 43% 43% 42%listen to young people’s viewsOlder people should stand up 79% 87% 93% 95% 92% 87%more actively for their own rights28Older people and young people 79% 89% 88% 86% 82% 85%should mix together more oftensociallyAll older people should be 90% 93% 91% 95% 99% 93%given reduced prices for thingslike gas, electricity, telephoneand transportThese days older people are 67% 86% 92% 95% 90% 83%much younger in their waysSociety doesn’t recognise the 84% 86% 90% 87% 88% 86%contribution that many olderpeople are still able to makeViews and PreferencesIn the closing stages of the interview, respondents were presented with three situations and askedhow they would respond to them.Conference Proceedings