From Ageism to Age Equality: Addressing the Challenges ...

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Combating Age Discrimination 9Listed below are some principles we would suggest for making change happen:be explicit about priorities for changemake clear recommendations for changeidentify areas where small changes can be made immediately, as part of a longer-term strategybuild on sustainable, incremental improvementsplan training and development that link awareness of age discrimination with planning for changelink action to other relevant initiatives for changeensure that there are structures to link the scrutiny group with boards and councils responsiblefor resourcing and implementing changeinvolve staff and empower them to make changesidentify key people who can take action and be allies in making change happenbe clear that tackling age discrimination is an ongoing process, not a one-off eventlearn from the experience of others.52Other InitiativesWe have received positive feedback on the use of the King's Fund guide. There is now moreawareness of age discrimination and greater efforts are being made to tackle it. There is, however,still widespread concern among older people, particularly about attitudes.The initial impetus to audit and take action may have stalled somewhat in some areas but it isimportant to continue. We have found that the role of older people's champions (outlined in the NSFdocument) is valuable and worth supporting.ToolkitThe Toolkit for Older People’s Champions produced for the Department of Health is available to helpnon-clinical older people's champions. It aims to give practical advice for non-executive directors,councillors and lay people acting as older people's champions.Age Awareness WeekWe ran an Age Awareness Week at Whipps Cross University Hospital in Leytonstone, East London. Itwas the culmination of work to challenge ageism and age discrimination in one hospital. There was aseries of linked events including advice and screening sessions, exchange of worn slippers, advice onfalls prevention, talks on health issues, and question and answer sessions involving patients, carers,clinicians and managers. We invited wards and departments to submit details of what they were9 As noted in the Introduction, these recommendations are not necessarily sufficient to constitute a defence to a claim fordiscrimination under Irish equality legislation.Conference Proceedings
doing or had done to improve services for older people. Our aim was to compile a Top 10 list: wearrived at a Top 100.The Awareness Week was a catalyst for change; it helped to get staff to discuss and think abouttackling age discrimination and improving quality.ReferencesDepartment of Health UK, 2004. A Toolkit For Older People’s Champions – A Resource for Non-Executive Directors, Councillors and Older People Acting as Older People’s Champions. London:HMSO.Levenson, R., 2003. Auditing Age Discrimination: A Practical Approach to Promoting Age Equality inHealth and Social Care. London: King's Fund.53From Ageism to Age Equality: Addressing the Challenges
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From Ageism to Age Equality:Address
Page 5 and 6: Introduction1
Page 7 and 8: Presentations in the Final Session
Page 9: membership of the Traveller communi
Page 12 and 13: Opening Address (1)Karen Erwin, Cha
Page 14 and 15: Opening Address (2)Sylvia Meehan, B
Page 16 and 17: What is Ageism?Loretta Crawley,Scho
Page 18 and 19: Marginalisation is very often the r
Page 20 and 21: Ageism and Attitudes toOlder People
Page 22 and 23: Table 2: Perceptions of how one is
Page 24 and 25: Fear of crime was identified by ove
Page 26 and 27: Table 7: Forms of less favourable t
Page 28 and 29: Just 4 per cent of respondents aged
Page 30 and 31: Table 14: Personal preferences for
Page 32 and 33: Attitudes Towards Older PeopleTable
Page 34 and 35: Table 18: Responses to Scenario Two
Page 36 and 37: Overall, the data suggests a need a
Page 38 and 39: Postal Survey of AttitudesWe conduc
Page 40 and 41: administration and management perso
Page 42 and 43: Screening and Preventative Services
Page 44 and 45: ConclusionsThe broad aim of health
Page 46 and 47: 42Conference Proceedings
Page 48 and 49: Rooting Out AgeDiscrimination in th
Page 50 and 51: Training EventsTraining events on a
Page 52 and 53: Guide to Auditing Age Discriminatio
Page 54 and 55: Effective Involvement of Older Peop
Page 58 and 59: 54Conference Proceedings
Page 60 and 61: The Status of Age Equality andNon-D
Page 62 and 63: equired to have adopted the two Dir
Page 64 and 65: necessary to promote awareness of i
Page 66 and 67: Implementing Equality forOlder Peop
Page 68 and 69: Provision of Goods, Services, Educa
Page 70 and 71: Such an exercise, often quite simpl
Page 72 and 73: developed as an integral part of eq
Page 74 and 75: Older people who internalise pejora
Page 76 and 77: When considering the implementation
Page 78 and 79: Richard BakerRichard chairs the ant
Page 80 and 81: Síle O’ConnorSíle O’Connor ha
Page 82 and 83: NCAOPThe National Council on Ageing
Page 84: The Equality AuthorityThe Equality
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