Older people who internalise pejorative ageing terminology and negative stereotypes are more likely<strong>to</strong> accept being treated less favourably because of <strong>the</strong>ir age. There is evidence <strong>to</strong> suggest that olderpeople are more accepting of negatively differential treatment than younger people.Eileen McGlone’s study provides important evidence on <strong>the</strong> nature and extent of ageism in ourhealthcare services as attested by 456 older people using <strong>the</strong> services and 976 staff from all round<strong>the</strong> country involved in <strong>the</strong> provision of health and social care services at all levels. While <strong>the</strong>majority of older people consulted felt that <strong>the</strong>y had no difficulties with <strong>the</strong> quality of care <strong>the</strong>yreceived from staff within health and social services (including 53 per cent of those individuallyinterviewed), <strong>the</strong>re was strong evidence of negatively differential treatment of older people in <strong>the</strong>services because of <strong>the</strong>ir age or because of <strong>the</strong>ir conditions, particularly if chronic. Over a quarter of<strong>the</strong> older people interviewed, for example, felt that doc<strong>to</strong>rs were dismissive because of <strong>the</strong>ir age andthat <strong>the</strong>ir conditions/illnesses were not explained adequately <strong>to</strong> <strong>the</strong>m.It is clear from Eileen’s presentation that within our health and social care services institutionalpractices and policies exist that fuel <strong>the</strong> stereotypes about older people, reduce <strong>the</strong>ir opportunity forlife satisfaction and undermine <strong>the</strong>ir personal dignity.70There is a general perception among staff that, while <strong>the</strong> motivation and will is <strong>the</strong>re <strong>to</strong> recognise<strong>the</strong> changing needs of an ageing population, <strong>the</strong>re is a lack of implementation in terms of <strong>the</strong>necessary structures, systems and resources. Some staff pointed <strong>to</strong> <strong>the</strong> paradoxical policies ofpatient-centred care against performance moni<strong>to</strong>ring using indica<strong>to</strong>rs that do not take in<strong>to</strong> accountpersonal interaction as a productivity or quality measure. The absence of integration of servicesunder <strong>the</strong> health system is also felt <strong>to</strong> be discrimina<strong>to</strong>ry <strong>to</strong> those older people with complex healthand social care needs (Butler).There are some o<strong>the</strong>r very important messages on best practice in healthcare services provision <strong>to</strong>older people arising from Eileen’s presentation. These include:take time <strong>to</strong> assess patients properlyrecognise important losses associated with ageingconfer not only with care givers but directly with patientsdo not dismiss symp<strong>to</strong>ms as being due <strong>to</strong> old agedo not delay treatment for chronic or o<strong>the</strong>r conditionsrecognise that positive enforcement improves health and general well-beinginclude <strong>the</strong> over 65s in clinical researchpromote research on <strong>to</strong>pics relevant <strong>to</strong> <strong>the</strong> oldest old.Rooting Out <strong>Age</strong> Discrimination in Health and Social CareTo confront an endemic problem of this kind, however, more than counsels of good practice arerequired. In <strong>the</strong> first instance, ageism must be unders<strong>to</strong>od, recognised and accepted as a nationalConference Proceedings
problem. Hence <strong>the</strong> public awareness campaign, Say No <strong>to</strong> <strong><strong>Age</strong>ism</strong>, which <strong>the</strong> partners supporting itsee very much as only a first step. Awareness of ageism must begin among policy-makers and thosewho manage services of critical importance <strong>to</strong> <strong>the</strong> welfare of older people, including <strong>the</strong> health andsocial services. We must look <strong>to</strong> <strong>the</strong>m <strong>to</strong> develop and implement strategies <strong>to</strong> combat ageism in <strong>the</strong>irsec<strong>to</strong>rs.The organisers of this seminar count <strong>the</strong>mselves most fortunate that Craig Muir from <strong>the</strong> UKDepartment of Health was able <strong>to</strong> brief us on Standard One of <strong>the</strong> NSF for Older People, Rooting Out<strong>Age</strong> Discrimination. We have much <strong>to</strong> learn from this strategy, not least that it demonstrates arecognition of <strong>the</strong> problem and a vision and determination at departmental and senior healthservices management level <strong>to</strong> ensure that older people are never unfairly discriminated against inaccessing NHS or social care services because of <strong>the</strong>ir age. This must also happen in this country.Acknowledging ageism and age discrimination in health and social care services is one thing; doingsomething about <strong>the</strong>m is ano<strong>the</strong>r. Here, <strong>to</strong>o, we are fortunate <strong>to</strong> be able <strong>to</strong> learn from <strong>the</strong>experience of auditing age discrimination and tackling it at management and grassroots levels inEngland, as described by Ros Levenson. The King’s Fund guide and <strong>the</strong> Toolkit for Older People’sChampions will undoubtedly be important leads for us <strong>to</strong> follow in our efforts <strong>to</strong> address ageism ingeneral and age discrimination in particular in our health and social care services.Developing <strong>the</strong> <strong>Age</strong> <strong>Equality</strong> <strong>Age</strong>ndaRichard Baker from <strong>the</strong> organisation AGE gave us a European perspective. He briefed us on Europeandevelopments relating <strong>to</strong> discrimination, from Article 13 of <strong>the</strong> 1997 Amsterdam Treaty <strong>to</strong> <strong>to</strong>day via<strong>the</strong> 2000 framework Directive on equal treatment in employment and occupation and this year’s slimGreen Paper on <strong>Equality</strong> and Non-Discrimination in an Enlarged European Union.71We look forward <strong>to</strong> AGE’s December 2004 report which will look at evidence of age discriminationbeyond employment. We also note <strong>the</strong> importance of last week’s European Council decision <strong>to</strong> lookat universal access, and fairness and solidarity in healthcare as part of <strong>the</strong> open method ofcoordination in <strong>the</strong> field of health and long-term care.Niall Crowley of The <strong>Equality</strong> Authority gave us a comprehensive briefing on <strong>the</strong> current status ofrecommendations made in Implementing <strong>Equality</strong> for Older People. While it is clear that someprogress has been made, particularly on <strong>the</strong> legislative front, much remains <strong>to</strong> be done in addressingupper age limits where <strong>the</strong>re is no justification for <strong>the</strong>m, and in implementing <strong>the</strong> recommendationsmade on policy-making (10), working (13), income (6) health and community services (18), andlifelong learning (12). Some of <strong>the</strong>se reiterate recommendations long called for by <strong>the</strong> Council ando<strong>the</strong>r agencies. Some <strong>to</strong>uch directly on matters of age awareness training, equality of opportunityand equality of access. While we should seek <strong>to</strong> ensure that all of <strong>the</strong>se recommendations areimplemented, in <strong>the</strong> context of this conference we must particularly emphasise thoserecommendations relating <strong>to</strong> age discrimination, age abuse, access <strong>to</strong> core community care servicesand access <strong>to</strong> long-stay residential services for those who need <strong>the</strong>m, and, most importantly, qualityof services for <strong>the</strong> frail and chronically ill.<strong>From</strong> <strong><strong>Age</strong>ism</strong> <strong>to</strong> <strong>Age</strong> <strong>Equality</strong>: <strong>Addressing</strong> <strong>the</strong> <strong>Challenges</strong>