bonus miles for GLP members and SkyTeam FFP ... - Vietnam Airlines

T he
International workshop on FFP program
FFP annual seminar was organized by Airlines Information in Canada on October 13 and 14, 2010. More
than 400 representatives from marketing companies, the international aviation organizations and leaders of
the frequent flyer programs of airlines, including representatives of the Frequent Flier Program center -
Vietnam Airlines, attended the event.
Delegates viewed presentations by marketing experts analyzing the role of the FFP program in general, and the
measures to maintain the loyalty of its members in the context of the recent economic recession, the trend and
future of the FFP program, what impact this will have on the development of future programs... The experts also
highlighted the growth and increased competitiveness between frequent flyer programs at non-airlines companies
and why these programs attract their customers. Furthermore, attendants also learned from the experience
of other airlines how to create profits through FFP business and the strategies on building customer loyalty to the
company's products.
Attending the workshop, Golden Lotus Plus center acquired new knowledge and valuable experience from
experts and marketing managers, operations other FFP programs for study and thus may apply them in executing
Vietnam Airlines' Golden Lotus Program.