Untitled - Banco Mercantil
Untitled - Banco Mercantil
Untitled - Banco Mercantil
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Loan Portfolio<br />
Management Report<br />
by Business<br />
Global Commercial and<br />
Personal Banking<br />
Affluent 36% 39%<br />
Mass Market 12% 15%<br />
Middle Market 30% 25%<br />
Small Businesses 22% 21%<br />
Affluent<br />
M e r c a n t i l B a n c o U n i v e r s a l<br />
33<br />
The Affluent segment comprises a portfolio<br />
of 378,000 clients attended to by 185<br />
executives.<br />
This segment registered 15% (Bs. 684 billion) growth in terms of new funds compared to<br />
December 2006. The main contribution to this growth was non-interest earning current<br />
accounts (Bs. 250 billion).<br />
The loan portfolio grew 47% compared to December 2006, reaching Bs. 3,413 billion at the<br />
close of 2007. The highest level of growth was observed in consumer products: Mortgages<br />
(21%), Vehicle Loans (47%) and Credit Cards (66%).<br />
The Affluent Unit continued to implement the strategy to form alliances with the<br />
communities of private clinics, universities, embassies, consulates and corporations, holding<br />
special events and operations to attract funds to assist the members of those communities.<br />
Products were cross marketed under this strategy, for instance through the sale of a large<br />
number of insurance policies and the expansion of various educational financing schemes.<br />
By Segment (%) By Region (%)<br />
2007 2006<br />
2007 2006<br />
Provinces 69% 58%<br />
Metropolitan Area 31% 42%
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