Untitled - Banco Mercantil

Deposits
Source: Central Bank of Venezuela
By Segment (%) By Region (%)
2007 2006
Affluent 36% 39%
Mass Market 29% 28%
Middle Market 15% 14%
Small Businesses 20% 19%
Mass Market
By the end of 2007, the Mass Market segment’s customer base had expanded 18.3%. In line with
its growth strategy, savings, investment and consumer financing options were offered at incompany
events, creating a bond and a feeling of belonging among Mercantil’s customers.
The Mass Market segment grew 75% in terms of consumer loans, mainly with the increase of
Bs. 168 billion in vehicle loans, and Bs. 174 billion in credit cards. Total investments increased
29.2% compared to 2006, driven by the growth of savings products.
The Advance Mercantil product increased to 10,390 clients. This credit facility allows customers
to obtain cash advances which are instantly credited to their payroll account at Mercantil. This
product grew 182% compared to the end of 2006.
One of the this sector’s many achievements was the Bs. 321 billion in credits granted and managed
under the Mutual Fund for Housing (Fondo Mutual Habitacional). The Insurance Banking network
also sold 110,000 policies, 140% more than at the close of 2006.
Middle Market
The Middle Market segment consolidates Mercantil’s leadership through timely, personalized
attention to the financial needs of customers in Venezuela.
By year end the portfolio had grown to Bs. 2,824 billion and stands out for its quality and diversity
as can be seen from the low rate of non-performing loans and the different economic sectors
covered: Commercial, Agriculture, Construction, Manufacturing and Services. Middle Market
deposits grew 24.93% compared to 2006, totaling Bs. 2,171 billion.
A n n u a l R e p o r t 2 0 0 7
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2007 2006
Provinces 64% 55%
Metropolitan Area 36% 45%