Wellness & Nourishment • GMP • Advanced ... - Mælkeritidende

Unique ‘Two-in-One’ PackBoosts ConvenienceBy AnnetteGøttsche,CommunicationManager,SuperfosA new insert for Superfos’ Uni-Pak solution enables dairy producersto cater for increasedconsumer demands for delicate‘two-in-one’ brands.Superfos has just upgraded itsunique UniPak solution with a newround insert build into the pack offeringtwo pots in one. The insert isdesigned for manufactures that producehigh quality two-componentdairy products such as müsli withcrunch, desserts with sauces andmuch, much more.The new two-in-one solution enablesdairy producers to cater for thefast growing high-end conveniencemarket and increasing consumer demandsfor healthier ‘two-in-one’ alternativesto drinks and snack-foods.Safe and delicateWith the UniPak solution, two-componentbrands improve both userfriendlinessand convenience oftheir brand. The insert fits perfectlyinto the UniPak pot and there is norisk of content leaking or splashingout, as it is safely stored and separatedinside the pack for end-userconvenience.The strength of the insert is optimizedcompared to other twocomponentsolutions and offers improvedprotection of the content.Furthermore, both components usethe same liquid tight lid increasingreusability compared to i.e. flexiblebags. Other benefits include easyhandling, improved stacking abilityboth at the store and for the enduser.Superfos has just upgraded its UniPaksolution with a new round insert buildinto the pack offering two pots in one.The UniPak range is already extensivelyused for i.e. yoghurt and ice-cream.Outstanding brandingpossibilitiesThe UniPak range is already extensivelyused for i.e. yoghurt, ice-creamand cheese products; not least becauseof high product safety combinedwith outstanding design anda number of unique decorationfeatures offering completely newbranding possibilities.Among other things, the possibilityof colourful IML-print on theskirt increases opportunities to makepromotional offers stand out andprovides for strong in-store brandingavoiding inconvenient stickers.Also, it enables a clear marking ofranges, flavours, seasonal versionsor helps bring allergy advices andhealth messages through. New isalso the placing of the IML-label atthe bottom of the pack for i.e. barcodes.This speeds up counter-serviceand better utilization of visiblebranding space.Finally, coloured text in a food-approvedand scratch free black colouron the tamper evidence tab increasesproduct-safety visibility making iteasier for the consumer to open andre-close the pot correctly.Highest hygiene standardsSuperfos is a substantial supplier ofpackaging to the consumer segmentwithin high quality conveniencefood. The entire UniPak range is coveredby Superfos’ very strict hygienesystem, that takes stand in the quality-and hygiene standard BRC/IOPdeveloped for the British market.Furthermore, the production isalso approved by some of the largestinternational food manufactures andsupermarket chains such as Marks& Spencer, Sainbury’s, UNIQ andNestlé, who have their own specialdemands to hygiene management,that food and packaging producersmust live up to. ■16 Danish Dairy & Food Industry... worldwide 2006NR. 16