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ORAL ABSTRACTS - FRIDAY, 22 MAY 2015women’s football, internet sites of the clubs, statistics of media coverage, etc. are analysed,quantitatively and qualitatively. The German Women’s Bundesliga is an amateur football leaguewith, at most, semi-professional conditions for the players (increasingly migrants) and clubmanagers. The twelve teams belong to three club categories, each of them offering differentconditions for training and home matches: professional men’s, women’s-only, and local amateursoccer clubs. The club budgets today range from €500,000 to €1,7m. The attendances at the gamesof the Bundesliga clubs have increased as well as the media coverage, but the 2011 World Cupdidn’t provide a breakthrough in the popularity of the game, the German Football Association andthe clubs had hoped for. Women’s football in Germany is still a niche market. Financing the clubssolely by marketing revenues will not be an option in the foreseeable future. Top-level women’sfootball needs the financial support of the Football Association now and in the future.S34.3Japan - a pioneer country in women’s footballBente Ovedie SkogvangHedmark University College, Department of Sports and Physical Education, Elverum, DenmarkFacing the inequality between genders in possibilities to live as professional footballers, this studyput focus on Japan as pioneer country in the professionalization of women’s football. During the1990s players from Europe and Scandinavia went to Japan to realize their dream about beingprofessional footballers. The players’ individual motives for playing football abroad will behighlighted. Players from Norway and Sweden who played professional in Japan between 1995 and1999, and leaders and key informants who connected the players with Japanese football areinterviewed. The findings show the importance of the Japanese sponsors and the level ofprofessionalism and organization of the Japanese League. The good living conditions during theirstay in Japan in combination with a professional development programme with very good trainingand playing conditions is underlined. However, their narratives suggest that the extraordinaryeconomic gains offered by the Japanese sponsors, were in fact the main force behind the emigrationto Japan. When the economic situation turned down in Japan in 1999, the players were fired andwent back to Europe. Although the migratory flow to Japan did not last, it had a significant impacton the dynamics of the international migration of women footballers. Besides expanding the marketto new frontiers, the professional conditions provided by the Japanese league, including muchhigher salaries, gave the players real professional status. In addition, the Japanese experience led tothe creation of a social chain between Scandinavians and players from different countries that cameto facilitate future international transfers.15:45 - 17:00S35 COACHES - SITUATIONS AND CAREERS PART IIS35.1An analysis of activity types during youth soccer coaching sessionsJordan Whelan(1), AP McRobert(1), WA Allison(2), PR Ford(1)(1) Liverpool John Moores University, Liverpool, UK150