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ORAL ABSTRACTS - THURSDAY, 21 MAY 2015in more specific contexts, such as during club-sports and school recess for a sample of 518 Danishchildren aged 9 to 10. The study found that children playing club-football as a leisure-time clubsporthad higher total daily amounts of physical activity (PA) than both children taking part in otherclub-sports and children not taking part in club-sports at all. About half of this difference in total PAcould be explained by higher activity levels during school recess. The association between clubfootballand total PA, and the mediating effect of school recess PA, can be interpreted as the resultof both the high activity levels during club football and that Danish school-grounds have footballfacilities which allow able and interested children to play football for many hours each week duringschool recess. On a more general level the results indicate that the influence leisure- time club sportparticipation has on PA may depend on the different physical activity levels of different sports buton how well the sport can be transferred to and played in other daily settings for children’s selforganisedPA such as school playgrounds.S07.2Football fitness: 'Healthy, funny and social'? The perspectives of female and male playersLaila Ottesen, K Swenningsen, LF ThingNEXS, University of Copenhagen, Department of Human and Social Sciences, Copenhagen,DenmarkThis paper is based on a qualitative study with participants of a new Football concept from theDanish Football Association called “Football Fitness” (FF). The FF initiative is organized in smallteams in the voluntarily football clubs in Denmark. The aim of this paper is briefly to describe theFootball Fitness concept and analyze it from the perspectives of the female and male playersattending the concept in the local clubs.An underlying question of this paper is whether the voluntary football clubs can be healthinnovators and whether they can attract new members to football training as health promotion. Topartly answer this grand question, we have in this paper chosen to present a case: the FootballFitness concept, which in recent years has been introduced in a number of voluntary football clubsall over Denmark. More specific we want in this paper to answer the questions: Are the playersparticipating in Football Fitness for the sake of their health? What qualities do they find in FootballFitness and why do they choose Football Fitness?The empirical material is based on focus group interviews with the players in a selection of 13voluntarily football clubs, following approximately 70-80 people aged 24-56.The participation in Football Fitness will be examined with a focus on both similarities anddifferences between the male and the female players (teams), regarding their experience and theparticular dimensions of Football Fitness – health, fun and sociability - that they find enabling orconstraining in order to make them continue being active Football Fitness players.77