innovate 6 - Helen Hamlyn Centre - Royal College of Art

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8functional needs of the users with whomthey had worked. The result: an elegantlanguage of symbols, with great mainstreampotential, backed by a simple device thatassists communication in the most positive,non-stigmatising way.Leading transport graphic designersRoundel partnered Dalton Maag, recognisedexperts in font design, in the DBA DesignChallenge. Together they developed the firstmuch-needed set of protocols for electronicfont displays in a project entitled DigitalWayfinding.The panel felt they displayed a masteryof the key sensory, visual, cognitive andenvironmental issues facing the new andas-yet unregulated area of digital signage,which impacts so negatively on the travellingpublic. Within the limited time frameavailable for the project, they devised aninvaluable set of guidelines for designers,entering an area where engineering has longheld sway. The judges felt that the guidelinescould set new standards for the way thatthe design profession will work in this areain the future.Creative consultancy Seachangeproposed Life Circle, a communicationsystem coded for chronic conditions whichThe DesignersPaul Backett and JamesSamperi, SeymourpowellPaul Cilia la Corte,Lewis MoberlyTom Wilson and Roger Rundle,The Team
The DesignersTony Howard,RoundelGavin Thomson,Factory DesignSally Costen,Seachangeencourages compliance in taking prescribedmedicines. The project aims to reducemedical emergencies stemming fromhuman error.The panel was very impressed by thedesign team’s willingness to take on anincreasingly complex subject, identify theseparate needs of the stakeholders at eachlevel of the system, and translate these intoconcepts that were brilliant, yet simple andeffective. The judges felt that Life Circle, ifadopted by the industry, could holistically– and dramatically – resolve some of thepsychological, systemic and financial issuesthat lead to non-compliance.Last but not least of the six projects wasBuddy, proposed by brand communicationconsultancy The Team. Buddy is a wearablemobile device with vibration alerts that warnthe hearing impaired user when alarms gooff in the vicinity, helps distinguish betweenthem and allows informed decisions andaction to be taken.The judges felt that Buddy directlyaddressed the user’s emotional and physicalneeds by simultaneously reducing theirvulnerability and enabling new levels ofindependence and peace of mind. Of allthe projects, this was one that tackled an9
Page 1 and 2: innovate 6>why getting itright for
Page 3 and 4: Julia CassimEditor, Innovate,Resear
Page 5 and 6: contents41316192226293132DBA Design
Page 8 and 9: Judges6> how well social inclusion
Page 12 and 13: ‘Anything which involves getting
Page 14 and 15: ‘At a personal level this award p
Page 16 and 17: Nine million people of all ages in
Page 18 and 19: 16>project two:Eye Speakby Lewis Mo
Page 20 and 21: ‘The main purpose of Eye Speak an
Page 22 and 23: go wrong. The problem is particular
Page 24 and 25: project four:Life Circleby Seachang
Page 26 and 27: conditions reliant on fallible huma
Page 28 and 29: 26>project five:Ello - Inability no
Page 30 and 31: Ready to use when opened> Keypad ri
Page 32 and 33: ‘wearable’ mobile device based
Page 34 and 35: web resourcesParticipating design c
Page 36: The Helen HamlynResearch CentreRoya

innovate 6 - Helen Hamlyn Centre - Royal College of Art

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