innovate 6 - Helen Hamlyn Centre - Royal College of Art

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2they treat their staff and in the servicesthey provide to their many disabledcustomers. There is also growingpressure from investors and the publicfor a greater focus on corporate socialresponsibility whatever the size <strong>of</strong> thecompany.But Rory Cellan-Jones, BusinessCorrespondent <strong>of</strong> BBC News, expressedit best in his keynote speech at the event:‘It is not just about blue sky thinkingby a few design geniuses who closetthemselves away for a few months beforeemerging to delight their customers withirresistible new products that they neverknew they really needed. It is aboutputting designers and users together in aco-operative process knowing that, if weget it right for disabled people, then weget it right for most people.’Getting it right for most peopledrives the six dynamic projects describedin the following pages. Read on...
contents41316192226293132DBA Design Challenge 2003project one: Factory Waresproject two: Eyespeakproject three: Digital Wayfindingproject four: Life Circleproject five: Ello – Inability not Disabilityproject six: Buddy, the ‘Active’ Companionlooking aheadweb resources3
Page 1 and 2: innovate 6>why getting itright for
Page 3: Julia CassimEditor, Innovate,Resear
Page 8 and 9: Judges6> how well social inclusion
Page 10 and 11: 8functional needs of the users with
Page 12 and 13: ‘Anything which involves getting
Page 14 and 15: ‘At a personal level this award p
Page 16 and 17: Nine million people of all ages in
Page 18 and 19: 16>project two:Eye Speakby Lewis Mo
Page 20 and 21: ‘The main purpose of Eye Speak an
Page 22 and 23: go wrong. The problem is particular
Page 24 and 25: project four:Life Circleby Seachang
Page 26 and 27: conditions reliant on fallible huma
Page 28 and 29: 26>project five:Ello - Inability no
Page 30 and 31: Ready to use when opened> Keypad ri
Page 32 and 33: ‘wearable’ mobile device based
Page 34 and 35: web resourcesParticipating design c
Page 36: The Helen HamlynResearch CentreRoya

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