innovate 6 - Helen Hamlyn Centre - Royal College of Art

2they treat their staff and in the servicesthey provide to their many disabledcustomers. There is also growingpressure from investors and the publicfor a greater focus on corporate socialresponsibility whatever the size of thecompany.But Rory Cellan-Jones, BusinessCorrespondent of BBC News, expressedit best in his keynote speech at the event:‘It is not just about blue sky thinkingby a few design geniuses who closetthemselves away for a few months beforeemerging to delight their customers withirresistible new products that they neverknew they really needed. It is aboutputting designers and users together in aco-operative process knowing that, if weget it right for disabled people, then weget it right for most people.’Getting it right for most peopledrives the six dynamic projects describedin the following pages. Read on...