innovate 6 - Helen Hamlyn Centre - Royal College of Art

Ready to use when opened> Keypad rises when opened for increasedtactile feedback> Prominent five key is convex and the restconcave for easy navigation> Border of key lights up to indicate numberhas registered> Clear contrasting graphics> Dedicated memory keys> Audio and visual feedback when operationis successful> One memory key flashes when caller isknown> Three keys light up and the phone vibrateswhen caller unknown> One button direct link to voice mail> Button pops up to indicate new message> Slider adjusts ringer volume by coveringor exposing speaker> Larger speaker gives better sound qualityand improves performance when there isambient noise> Gauge on front shows proportional levelof battery power> Cradle recharger eliminates need to plugin each time> Increased battery life through eliminationof screen.‘We tried to create apackage that would enablepeople to do the simplethings well and easilyand we tried to make theinterface more intuitive,more accessible.’James Samperi (above right),Seymourpowell‘All the functions andaspects of the phonewe wanted to incorporatewould be things peoplewould understandautomatically, and notinclude systems that wouldrequire explanation orlearning. ‘Paul Backett (above left),Seymourpowell28