innovate 6 - Helen Hamlyn Centre - Royal College of Art

eady for collection. The hierarchicalicon system indicates the nature of thealert – whether it is for information,confirmation or an emergency> Step 4 – Relevant information about thedrug and its regime is transferred to thelabel with icons for quick identification.> Step 5 – The patient collects theprescription from the pharmacy usingthe smart card for identification.Sally Costen, Seachange‘We issued some questionnaires to GPs andpharmacists, alongside holding the user forum.The answers came back saying this is needed.The precise format and manner is something thatwe will probably take some time to find out. Butthe response so far has surprised me. There is aneed to get a communication line that overcomesthe disparate aspects of the health service.Among the drug companies, there is interest andI think there is opportunity.’25