innovate 6 - Helen Hamlyn Centre - Royal College of Art

44>DBA Design Challenge 2003When six British design consultancies –all members of the Design BusinessAssociation – took up the challenge ofinclusive design, their shared objectivewas to design for the mainstream marketwhile including as many people as possible,especially those with disabilities.Inspired by design briefs set by theHelen Hamlyn Research Centre, theirproposals were shortlisted from a recordtotal of 14 entries submitted. After a rapidthree-month development period lastautumn, their projects were unveiled toa capacity audience drawn from the worldsof design, disability, government andbusiness at the Royal College of Art on9 December 2003.