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The U.S. operations expanded facilities to meet growing<br />
demand of Expancel® microspheres on the American<br />
continent. Current R&D targets are environmentally<br />
compatible high-performance products with increased<br />
expandability and efficiency and new applications with<br />
high sales potential.<br />
RESINS<br />
Sales NLG 610 million (1997: NLG 590 million)<br />
Upward trend continued<br />
Business continued its upward trend, despite sluggish<br />
demand in Asia and South America. Results were<br />
better than in 1997. Cost containment and an<br />
improved product mix compensated for virtually<br />
unchanged sales volumes.<br />
We strengthened our geographic and market positions<br />
during 1998. In Singapore we opened a regional office<br />
and increased our participation in Synthese Malaysia<br />
from 32 percent to 62 percent. In Argentina, a strategic<br />
alliance was set up for printing ink resins with the<br />
ASCONA group, which will help us strengthen our<br />
global competitive position in printing ink resins and<br />
give us access to a reliable source of gum rosin. Aside<br />
from providing critical mass, it will also allow us to<br />
improve production efficiency.<br />
In the United States a major expansion was carried out<br />
at Baxley, Georgia, while the facility at Louisville,<br />
Kentucky, completed an important upgrading and<br />
expansion program for surface coatings resins.<br />
We opened laboratory facilities in Louisville and Bergen<br />
op Zoom, the Netherlands, and reshuffled resources to<br />
form dedicated R&D groups, which will provide an even<br />
greater customer focus.<br />
For the automotive OEM market we successfully<br />
introduced new products with a special focus on Asia<br />
and the Americas.<br />
New acrylic dispersions, acrylic polyols, and DCPDbased<br />
resins were launched. A boost in exports enabled<br />
our plant at Surabaya, Indonesia, to largely<br />
compensate for local volume reductions.<br />
In printing ink resins, we made progress in integrating<br />
our U.S. production sites and maintained a high pace of<br />
new product introductions.<br />
AKZO NOBEL ANNUAL REPORT 1998<br />
39<br />
PRINTING INKS<br />
Sales NLG 400 million (1997: NLG 360 million)<br />
World leadership in niche markets<br />
COATINGS<br />
Numerous acquisitions in the printing ink industry<br />
heralded a restructuring of the market. Printing Inks,<br />
until 1998 part of Industrial Products, had a promising<br />
start. The acquisition of Werneke Inks in the United<br />
States makes us the global market leader in narrow<br />
web inks, with water-based and UV-curing inks for the<br />
tag and label market. Geographic expansion continued<br />
with new activities in South Africa and India and the<br />
establishment of a sales office in Brazil.<br />
The gloomy outlook for the markets in the former<br />
Soviet Union depressed sales. Aiming for a stronger<br />
market presence, we remodeled our organization to<br />
emphasize product lines. Concentration of production<br />
resources into so-called ”mother plants” resulted in a<br />
more efficient international production structure.<br />
The emphasis in R&D on environmental issues resulted<br />
in new product lines based on vegetable oil or on UVcuring,<br />
water-based systems.<br />
FORMER COURTAULDS ACTIVITIES<br />
The following sections relate to former Courtaulds<br />
coatings businesses which have been part of<br />
Akzo Nobel and included in consolidation since July<br />
1998. During the second half of the year, integration of<br />
the former Courtaulds businesses into the Akzo Nobel<br />
organization started. To provide a better insight fullyear<br />
sales figures are stated in the headings.<br />
MARINE & PROTECTIVE COATINGS<br />
Full-year sales NLG 1,300 million (1997: NLG 1,300 million)<br />
Performance maintained in difficult markets<br />
The new Marine & Protective <strong>Coatings</strong> business<br />
unit, which trades as International <strong>Coatings</strong>, combines<br />
the Marine, Yacht, and Protective activities. In all three<br />
activities, the new business unit operates on a global<br />
scale and is the worldwide market leader. This gives us<br />
a substantial competitive advantage, particularly in the<br />
marine and protective coatings areas, where the ability<br />
to follow geographic market trends is essential for<br />
continued growth.