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Coatings - AkzoNobel

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The U.S. operations expanded facilities to meet growing<br />

demand of Expancel® microspheres on the American<br />

continent. Current R&D targets are environmentally<br />

compatible high-performance products with increased<br />

expandability and efficiency and new applications with<br />

high sales potential.<br />

RESINS<br />

Sales NLG 610 million (1997: NLG 590 million)<br />

Upward trend continued<br />

Business continued its upward trend, despite sluggish<br />

demand in Asia and South America. Results were<br />

better than in 1997. Cost containment and an<br />

improved product mix compensated for virtually<br />

unchanged sales volumes.<br />

We strengthened our geographic and market positions<br />

during 1998. In Singapore we opened a regional office<br />

and increased our participation in Synthese Malaysia<br />

from 32 percent to 62 percent. In Argentina, a strategic<br />

alliance was set up for printing ink resins with the<br />

ASCONA group, which will help us strengthen our<br />

global competitive position in printing ink resins and<br />

give us access to a reliable source of gum rosin. Aside<br />

from providing critical mass, it will also allow us to<br />

improve production efficiency.<br />

In the United States a major expansion was carried out<br />

at Baxley, Georgia, while the facility at Louisville,<br />

Kentucky, completed an important upgrading and<br />

expansion program for surface coatings resins.<br />

We opened laboratory facilities in Louisville and Bergen<br />

op Zoom, the Netherlands, and reshuffled resources to<br />

form dedicated R&D groups, which will provide an even<br />

greater customer focus.<br />

For the automotive OEM market we successfully<br />

introduced new products with a special focus on Asia<br />

and the Americas.<br />

New acrylic dispersions, acrylic polyols, and DCPDbased<br />

resins were launched. A boost in exports enabled<br />

our plant at Surabaya, Indonesia, to largely<br />

compensate for local volume reductions.<br />

In printing ink resins, we made progress in integrating<br />

our U.S. production sites and maintained a high pace of<br />

new product introductions.<br />

AKZO NOBEL ANNUAL REPORT 1998<br />

39<br />

PRINTING INKS<br />

Sales NLG 400 million (1997: NLG 360 million)<br />

World leadership in niche markets<br />

COATINGS<br />

Numerous acquisitions in the printing ink industry<br />

heralded a restructuring of the market. Printing Inks,<br />

until 1998 part of Industrial Products, had a promising<br />

start. The acquisition of Werneke Inks in the United<br />

States makes us the global market leader in narrow<br />

web inks, with water-based and UV-curing inks for the<br />

tag and label market. Geographic expansion continued<br />

with new activities in South Africa and India and the<br />

establishment of a sales office in Brazil.<br />

The gloomy outlook for the markets in the former<br />

Soviet Union depressed sales. Aiming for a stronger<br />

market presence, we remodeled our organization to<br />

emphasize product lines. Concentration of production<br />

resources into so-called ”mother plants” resulted in a<br />

more efficient international production structure.<br />

The emphasis in R&D on environmental issues resulted<br />

in new product lines based on vegetable oil or on UVcuring,<br />

water-based systems.<br />

FORMER COURTAULDS ACTIVITIES<br />

The following sections relate to former Courtaulds<br />

coatings businesses which have been part of<br />

Akzo Nobel and included in consolidation since July<br />

1998. During the second half of the year, integration of<br />

the former Courtaulds businesses into the Akzo Nobel<br />

organization started. To provide a better insight fullyear<br />

sales figures are stated in the headings.<br />

MARINE & PROTECTIVE COATINGS<br />

Full-year sales NLG 1,300 million (1997: NLG 1,300 million)<br />

Performance maintained in difficult markets<br />

The new Marine & Protective <strong>Coatings</strong> business<br />

unit, which trades as International <strong>Coatings</strong>, combines<br />

the Marine, Yacht, and Protective activities. In all three<br />

activities, the new business unit operates on a global<br />

scale and is the worldwide market leader. This gives us<br />

a substantial competitive advantage, particularly in the<br />

marine and protective coatings areas, where the ability<br />

to follow geographic market trends is essential for<br />

continued growth.

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