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A cutt<strong>in</strong>g-edge<br />
knowledge company<br />
THE SWEDISH DAIRY ASSOCIATION is the <strong>in</strong>dustry<br />
organisation that monitors, analyzes and lobbies on behalf<br />
of Swedish dairy and livestock cooperatives to serve the<br />
best <strong>in</strong>terests of Swedish milk. The entire gamut of knowledge,<br />
from genetics and cattle-rais<strong>in</strong>g to milk quality and<br />
health, is comb<strong>in</strong>ed <strong>in</strong> this one organisation. From cow to<br />
consumer. The members of the Swedish Dairy Association<br />
are the seven largest dairy cooperatives <strong>in</strong> <strong>Sweden</strong>, eight<br />
livestock cooperatives, two semen-produc<strong>in</strong>g companies<br />
and n<strong>in</strong>e breed societies.<br />
As the dairy sector’s <strong>in</strong>teraction with the rest of the<br />
world grows, new demands are placed on the <strong>in</strong>dustry<br />
organisation. The Swedish Dairy Association is a cutt<strong>in</strong>gedge<br />
knowledge-based enterprise with well-established<br />
networks of researchers, experts, decision-makers and<br />
op<strong>in</strong>ion-makers, both <strong>in</strong> <strong>Sweden</strong> and abroad. Its activities<br />
take place <strong>in</strong> consultation with a number of stakeholders,<br />
such as <strong>Sweden</strong>’s representation <strong>in</strong> Brussels, the European<br />
Commission, the European Parliament, the European<br />
Dairy Association (eda), the International Dairy Federation<br />
(idf), the Swedish Food Federation (Li), the Swedish<br />
National Food Adm<strong>in</strong>istration, the Swedish Agri cultural<br />
Board and the Swedish Board of Agriculture and the<br />
M<strong>in</strong>istry of Enterprise, Energy and Commu nica tions and<br />
many, many others.<br />
Nordic dairy-related cooperation is steadily <strong>in</strong>creas<strong>in</strong>g.<br />
The aim is not only to avoid duplication and obta<strong>in</strong> more<br />
knowledge for the money <strong>in</strong>vested, but also to put the<br />
Nordic region on the eu map – to become a stronger player<br />
<strong>in</strong> other words.<br />
Defi n<strong>in</strong>g the issues <strong>in</strong> the process as early as possible is<br />
30<br />
essential to our ability to keep up <strong>in</strong> an <strong>in</strong>dustry <strong>in</strong> constant<br />
change. Chang<strong>in</strong>g consumer patterns are tackled<br />
through communications aimed at specifi c target groups<br />
and sem<strong>in</strong>ars on the benefi ts of milk for people of all ages.<br />
The latest research fi nd<strong>in</strong>gs concern<strong>in</strong>g diet and nutrition<br />
are presented regularly to professional groups that have<br />
an impact on eat<strong>in</strong>g and dr<strong>in</strong>k<strong>in</strong>g habits.<br />
To support the skilled dairy entrepreneurs of the future,<br />
the Swedish Dairy Association is review<strong>in</strong>g the need for<br />
modern it solutions and the need for the <strong>in</strong>dustry as a<br />
whole to take responsibility for ensur<strong>in</strong>g that its systems<br />
are cost-e� ective. On behalf of the livestock associations,<br />
the Swedish Dairy Association develops advisory concepts<br />
and tra<strong>in</strong><strong>in</strong>g programs to promote and support dairy-related<br />
entrepreneurship. Larger herds at dairy farms are lead<strong>in</strong>g<br />
to new projects concern<strong>in</strong>g preventive animal healthcare<br />
and related areas.<br />
FOR THE DAIRY COOPERATIVES, the Swedish Dairy<br />
Asso ciation is a key player <strong>in</strong> competition-neutral issues.<br />
There is a consensus that an <strong>in</strong>dustry organisation can be<br />
much more e� ective <strong>in</strong> <strong>in</strong>fl uenc<strong>in</strong>g politicians than <strong>in</strong>dividual<br />
companies alone. The organisation has experts who<br />
can monitor, analyze and obstruct unfavourable proposals.<br />
They can also promote issues relat<strong>in</strong>g to susta<strong>in</strong>able and<br />
profi table Swedish dairy production.<br />
The comb<strong>in</strong>ed e� orts of the organisation are aimed at<br />
mak<strong>in</strong>g consumers aware of the added value of Swedish<br />
milk. There should ultimately be no doubt that <strong>Sweden</strong> is<br />
a natural and fi rst-rate dairy country – perhaps the best <strong>in</strong><br />
the world.