Fine Writing - Stylus Magazine

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Arnold Schweitzer began the business by acquiring the ecridor Pencil Factory. He faced heavy competition from Germany, but with ingenuity, tenacity and solid marketing talents, caran d’Ache soon became the brand leader in Swiss markets. one by one, the firm grew to eight buildings in the center of Geneva. In 1974, it moved to a centralized headquarters in the thonex portion of Geneva. through this elaborate world-class precision factory, caran d’Ache distributes its products to over ninety countries around the globe. Having been through the factory twice in the past dozen years, I consider it a truly marvelous operation, a very real corporate family as it has been for many generations, employees included. As I walked the halls with its president, I noted the smiles he receives from employees. He also knows their names, all of them. At caran d’Ache, there is one mindset and focus: producing and delivering pure quality. tradition and historical records are ever present. Just as one would find in the recorded annals of Patek Philippe or breguet, caran d’Ache keeps complete details of service and the preferences of its customers. While walking a tour of their operation on my first visit in the early ‘90s, I entered a library-like room with built-in floor to ceiling polished wood file storage. “this is where we keep all customer service and preference records,” my guide said. “Including mine?” I chimed. “We shall soon see,” came the gracious reply. A technician in a blue lab coat, who was standing near us referring to other archives at the time, said to my host, “And the gentleman’s name is…?” I give my name, the fellow mounts an angled ladder on sliding brass guides, reaches into a reference drawer above my head and removes two large file cards. my host reads: “Yes, you are mr. Jonathan messer, a journalist from new York. In 1991, you returned your black 40 october/november 2003 s t y lu s caran d’Ache world headquarters lacquer hexagonal lighter for a flame adjustment and service. It was received in good condition on [date] and returned two weeks later. In 1990, you requested a nib adjustment for the pen that matches the lighter.” my impression? these folks are very serious about their customers’ satisfaction, not just their product generation. In all serious undertakings, standards of quality may be measured by the efforts applied and the end results. At caran d’Ache, we find a marvelous blend of technology, research and development and testing, and then testing again. Some products take years of development and study before they reach public eyes or hands. Inside caran d’Ache everything has a beneficial, good purpose. All manufacturing wastes are collected and recycled. metal parts are cleaned in a closed-circuit environment that
prevents pollutants from escaping into the atmosphere. Wood shavings are collected and compressed into bricks, which in turn, help to fuel the factory’s central heating system. Likewise, a closed-circuit water filtration system not only eliminates all risk of water pollution but also saves water and energy. ecologically sound in every respect, caran d’Ache knows that consumer safety and the preservation of a healthy environment are essential. their production process Top: Handfinishing Middle: Precise inspection Bottom: Technical proficiency 42 october/november 2003 s t y lu s has been ISo certified since 1996. the wood used in their pencils is from sustained and managed forests with replanting provisions that do not jeopardize the ecosystem. Dial back to 1929, when caran d’Ache developed the Fixpencil, the world’s first all metal mechanical clutch pencil. true to form, it has been a bestseller ever since. In 1931, the company developed and launched the world’s first color pen- ecridor collection cil with a water-soluble lead. the Prismalo Aquarelle success went on to conquer the art world. Add Supracolor and Pablo (as in Picasso) color pencils, neopastel oil pastels, Gouache paints and the internationally renowned neocolor crayons and you can readily see how diverse and wide its palette truly is. caran d’Ache pioneered the color circle code and many teaching techniques and kits to support its artists
Page 1 and 2: covering the world of Fine Writing
Page 3 and 4: Spanning four centuries of writing
Page 5 and 6: Inspired Creations from Grayson Tig
Page 7 and 8: ing make these pieces stand out in
Page 9 and 10: The body is crafted in titanium wit
Page 11 and 12: B Y N A N C Y O L S O N Created in
Page 13 and 14: and precious metal pens. most of th
Page 15 and 16: The soon-to-be-released White Night
Page 17 and 18: accented with rubies and sapphires.
Page 19: leman Diamonds s t y lu s october/n
Page 23 and 24: If you’re looking for diversity i
Page 25 and 26: la Gotica limited edition its first
Page 27 and 28: The 26th New York Custom Knife Show
Page 29 and 30: its lifetime guarantee and its high
Page 31 and 32: exhaustible Meisterstück line, bec
Page 33 and 34: Jules Verne s t y lu s oCToBeR/Nove
Page 35 and 36: Essegi’s Palladio Honoring the It
Page 37 and 38: 60 october/november 2003 s t y lu s
Page 39 and 40: FPH’s repair shop, about half a c
Page 41 and 42: Made in America— A. T. Cross For
Page 43 and 44: The Morph’s adjustable grip can b
Page 45 and 46: P r e s i d e n t a l P e n s notwi
Page 47 and 48: P r e s i d e n t a l P e n s 72 oc
Page 49 and 50: P r e s i d e n t a l P e n s 498 o
Page 51 and 52: Crystal Clear How David Oscarson tu
Page 53 and 54: The Winter Pen Collection is the se
Page 55 and 56: freehanding with … The Mighty Pen
Page 57 and 58: Multi-Max
Page 59 and 60: themselves with the requisite cadre
Page 61 and 62: Americana
Page 63 and 64: Mini-Max lead that is eleven times
Page 65 and 66: The Art of Maki-E B Y D A V I D E .
Page 67 and 68: Japanese have mastered lacquermakin
Page 69 and 70: 94 OCTObER/NOvEMbER 2003 s t y lu s
Page 71 and 72:
By sAm fiorellA President, Pen Coll
Page 73 and 74:
New pen dealer Jimmy Dolive, of Tot
Page 75 and 76:
spirit and his unique under- years,
Page 77 and 78:
sorize today’s gentleman with a k
Page 79 and 80:
Toe), backgammon, bridge and even M
Page 81 and 82:
Only true pen aficiOnadOs really un
Page 83 and 84:
top and four additional drawers bel
Page 85 and 86:
virtually all frames are built from
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