Fine Writing - Stylus Magazine

exhaustible Meisterstück line, became
available.
Since its debut in 1924, the
Meisterstück has inspired Montblanc
with an unwavering need to
create and the public with another
no less important need: the desire
to have. Thus, the company would
have been remiss in not counting
seventy-five candles on the pen’s
figurative birthday cake in 1999.
The celebration lasted a full year
and chose “75 Years of Passion
and Soul” as its theme. Chairman
and Ceo Norbert Platt explained
the choice of theme: “Passion is
what makes extraordinary things
happen. It is the fire which melts
the impossible and what makes
our craftsmen strive for perfection
when they manufacture the
quality that the name Montblanc
demands.” A variety of limited-
edition collections—pens, jewelry
and watches—as well as the 1924
Meisterstück collection, made
their debut throughout the year.
one introduction that demonstrates
the creativity and wit of
the company best is Le vilain Petit
Canard. The collection of pens, tie
bars, cuff links and watches tells
the age-old story of the metamorphosis
of the ugly duckling into
the beautiful swan. The crazed
lacquer assortment suggests a
cracking egg from which a tiny
gold beak protrudes on many of
the pieces. This and other collections
produced that year were
available exclusively at Montblanc
boutiques.
That’s right … Montblanc
opened its first boutique in
1990 in Hong Kong, followed
by shops in London and Paris in
1993 and one on Madison Avenue
in Manhattan in 1995. The
compact, flawlessly executed
and perfectly located shops sell
the full range of products that
over the years has expanded to
m
The new Star
Walker Collection
Montblanc’s
matching
accessories
s t y lu s oCToBeR/NoveMBeR 2003 53