29.11.2012 Views

Fine Writing - Stylus Magazine

Fine Writing - Stylus Magazine

Fine Writing - Stylus Magazine

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

its lifetime guarantee and its high<br />

price tag. It was the top of the line<br />

among the company’s offerings,<br />

yet the black hard rubber safety<br />

pens sold well despite their cost.<br />

Lever-filler pens and button fillers<br />

were variously introduced, but by<br />

1938 the piston filler system had<br />

laid claim to the line. Interestingly,<br />

it was the Meisterstück that first<br />

brandished the “4810” engraving,<br />

its significance being the height in<br />

b<br />

Meisterstück 149<br />

Fountain Pen<br />

Wolff<br />

Heinsrichsdorff,<br />

executive vice<br />

president of<br />

Montblanc<br />

International<br />

.<br />

meters of the Mont Blanc peak as<br />

measured at that time.<br />

As most students of pens will<br />

agree, Montblanc has offered an<br />

impressive assortment of writing<br />

instruments throughout the years.<br />

But it is the Meisterstück that remains<br />

the icon of the brand and<br />

continues to give birth to various<br />

renditions of itself. In 1983 the<br />

Meisterstück Solitaire Collection<br />

was born in solid gold, sterling<br />

silver and vermeil, and in 1986<br />

Montblanc catapulted further<br />

into the fine writing-instrument<br />

market with the Meisterstück<br />

leading the way. This “dawning of<br />

a new era” at Montblanc opened<br />

the door to pens as luxury accessories,<br />

and the rest, as they say, is<br />

history.<br />

But what exactly is luxury in<br />

the world of pens? According to<br />

Wolff Heinsrichsdorff, executive<br />

s t y lu s oCToBeR/NoveMBeR 2003 51

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!