Description of segments 21MarketThe volume in the transformer market totalled CHF 22 billion in <strong>2009</strong> and annual growth to the tuneof 3.5 % is expected until 2011. Over the coming years, government economic programmes associatedwith investments in energy infrastructure, will ensure growth. Longer-term growth factors include,on the one hand, climate protection which is linked to the demand for more efficient transmissionnetworks and “smart grids”, and on the other hand, the renewal of transmission grids, inparticular in North America. The transformer business requires substantial process expertise and ahigh level of investment, which means that the barriers for entering the market are high. In particular,the high-voltage power transformers segment is only slightly sensitive to price because qualityis needed. <strong>Von</strong> <strong>Roll</strong> Transformers customers include leading energy suppliers across the globe. Thelargest sales markets are Israel, the USA, Canada, Africa and Europe.Highlights <strong>2009</strong>In <strong>2009</strong>, <strong>Von</strong> <strong>Roll</strong> Transformers invested considerably in the expansion and modernisation of theproduction locations in Israel. The most important expansion was the installation of a third vacuumoven, thus enabling manufacturing capacities for major transformers to be doubled. In addition,<strong>Von</strong> <strong>Roll</strong> Transformers has reduced the processing time by improving internal processes and eliminatingcapacity bottlenecks. The electricity provider Hydro One Networks Inc., Canada, and IsraelElectric Corporation Ltd. have entered into strategic alliances lasting several years with <strong>Von</strong> <strong>Roll</strong>Transformers. The aim is closer coordination of development as well as, in particular, privilegedaccess to production capacities. This means that the customers benefit from shorter delivery timesand lower costs.Case study: highly efficient transformersOperational stability and durability are our twomain priorities. Consequently, our transformersare manufactured to meet the highest qualityrequirements and industry standards and incorporatethe very latest technological developments.<strong>Von</strong> <strong>Roll</strong> Transformers manufacturestransformers and mobile distribution stationsthat are highly flexible in terms of design andfunctionality, in order that the most complex oftechnical requirements can be met. Other convincingadvantages are their low noise levels,reliability, efficiency and long service life.
22 Global presenceGlobal presenceMoscow, RussiaWroclaw, PolandPrague, Czech RepublicAugsburg, GermanyBradford, United KingdomDunstable, United KingdomDüren, GermanySchenectady, USANew Haven, USAMonmouth Junction, USACleveland, USAValdoie/Delle, FranceWädenswil, SwitzerlandBreitenbach, SwitzerlandMeyzieu Cedex, FranceGhisalba, ItalyRamat Ha’Sharon, IsraelDouglasville, USAMaracanau/Fortalezo, BrazilCurrais Novos, BrazilSão Paulo, BrazilHead OfficeProduction and Sales locationsSales locationsProduction, Sales,Research and Development locations