Annual Report 2009 - Von Roll

Strategy 5DifferentiationThe competitive strengths are the central features which Von Roll uses to differentiate itself fromits competitors. This differentiation is decisive for the positioning of the company and its productson the market. With regard to future growth, Von Roll also continued to develop its strategicstrengths during 2009, a year of recession:» Growth platform: Von Roll is developing positions in markets where higher growth, and thereforehigher profits, can be generated. Von Roll acts in a disciplined manner with regard to acquisitions.Through rapid and prudent integration, it helps the companies which it acquires to recorda spurt in growth.» Excellent market position and core competencies: Von Roll focuses on niche markets in which itis able to achieve a leading position. This increases visibility on the market, customer retentionand earnings potential. The core competencies of Von Roll in the energy area and in technologicalmaterials create entrance barriers for potential competitors.» Technological leadership: Von Roll is at the peak of technological development in all businesssegments. Innovation guarantees an advantage over the competition, not only for Von Roll butalso for its customers. In this way, Von Roll creates added value.» Broad positioning and comprehensive service: Unique products form the basis of Von Roll’sservice offering. The service business accelerates growth, promotes long-term customer relationshipsand provides a competitive advantage.» Global sales: Von Roll is in close proximity to its customers around the world. The Group has aglobal sales structure and is able to provide its customers around the world with quick and competentsupport locally.Adapted strategy for future growthBased on the restructuring programme and the competitive strengths, Von Roll is well-positionedand well-equipped for the future. Von Roll has further developed its strategy with a view to achievinga high level of sustained and profitable growth. The refocussed strategy consists of three elements:» Portfolio optimisation: Rounding off the existing core business by means of targeted acquisitionsof companies with good growth potential.» Portfolio expansion: Selective acquisitions in promising growth markets relating to the core business.» Operational excellence: Strengthening of the operating business by means of targeted processoptimisation in order to create additional efficiency and margin potential.Continuous monitoring and organisationAim: PERFORMANCEPORTFOLIOOPTIMISATIONPORTFOLIOEXPANSIONOPERATIONALEXCELLENCE2010Corporate culture as a foundationThe business operating system secures the future performance of the Von Roll Group.