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View June's Board Pack - Royal Bournemouth Hospital

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<strong>Board</strong> of Directors – Part I10 th June, 20113. E-CommunicationsJay Gill, Communications Officer is being seconded into a one year e-communications role to develop this area within the Trust. Work streams willinclude for example:Scoping the opportunities for the Trust to increase e-communicationswith patients and the public.Developing the interactive elements the Trust’s websites, e.g. corporateand Jigsaw.Scoping ongoing developments for the Trust’s websites, particular inareas that support QIPP and MAP initiatives.Scoping social networking opportunities for the Trust and a process formanaging content.To scope and produce a clear plan for promoting and increasing traffic tothe Trust’s websites.An action plan is being developed with the Head of IT and will be monitored atthe Marketing Committee.4. Looking aheadAs well as maintaining the day to day publications, enquiries and e-communications development, the Communications and FundraisingDepartment will focus on the following activities over the coming months are:June: (3 rd ) Twilight Walk for the Appeal for Women – just over 300participantsJuly-Sept: Staff Excellence Awards judging, filming and planning for theevening event on 7 th September.Sept:(1 st ) Charity cricket event with Mike Gatting for the Jigsaw Appeal(2 nd ) An Audience with Karen Hardy in aid of the Jigsaw AppealTracey HallHead of CommunicationsJune, 2011Communications activity – June 2011 Page 2 of 2For information

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