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Read All About It...May 2011Asthma awarenessAsthma is a common disease that affects about5.4 million people in the UK. It often starts inchildhood, but it can occur for the first time at anyage - even in people in their 70s and 80s. It isestimated that there is a person with asthma livingin one in five households in Britain.When a person with asthma comes into contactwith something that irritates their airways (anasthma trigger), the muscles around the walls ofThe May media report includes positive coverage about anumber of subjects including the orthopedic team’s success at theAdvancing Healthcare Awards and a number of complimentaryletters about the excellent service patients have recently received.The report also includes a negative letter about the confusionsome patients are experiencing regarding where to returnmedical equipment.he airways tighten. The airways become narrowernd the lining of the airways becomes inflamedd starts to swell. All these reactions make itcult for people to breath, leading to symptomssthma.ugh the specific cause of asthma is unknown,are many factors that contribute. It canetimes difficult to avoid all your triggerse you have identified them, there areions you can take to better control yourThere was also a large positive article which encouraged peopleto make a nomination for the Staff Excellence Awards 2011 andcoverage of a fundraising event that raised money for Jigsaw.er, asthma cannot be cured but it can beso that attacks can be prevented. Mostasthma who take regular treatmentalers have entirely normally livesing time from school or work, and enjoyent in sport and other recreations.ple with asthma spend time inthey shouldn’t have to. If yourr control, you’re more likely to havef life and be more able to do theto.your regular asthma medication,festyle and self-help measuresreduce your symptoms andn asthma attack. Thesea triggers e.g. pet hair,.y in a smoke-freer exercise.eather.e and support onthma.org.uk/.inationte a member ofor Christchurchrd - a rewardxtra mYour voices heardWe recently held a 12-week public consultation onour draft Annual Plan. The Plan set out proposals forimproving patient outcomes and achieving efficiencysavings, including looking at patient pathways andestate options.There was particular interest in the two options forMay 2011 l 1Christchurch Hospital, which we asked you to voteon. The first was to retain current services and usethe remaining space for services such as an NHSdentist, nursing home, GP and pharmacy. Thesecond option was to move all services to the RoyalBournemouth site and use all of the Christchurchsites for the community services mentioned togetherwith a larger nursing home facility.We sent over 1,500 copies of our plan to individualsand local groups, including all local authorities, LINks,community and patient groups and health partners.We also held a range of meetings with various staffand community groups and our health partners aswell as three public meetings. Large notice boardssetting out the options for Christchurch Hospital weredisplayed widely across Christchurch.We received a fantastic response, particularly frommembers of the public. In total 2,174 people usedthe voting slips. 2,142 voted for option 1 (98.5%)while 32 voted for Option 2. We also received lettersand emails from members of the public either givingoption one as their preferred option or writing in withtheir general views:The following were the main issues you told us werecausing you concern:• The future of Christchurch Hospital and ensuringservices remain on the site.• Ensuring sufficient care in the community(particularly following a stroke)• Sufficient support for patients once they have lefthospital (social care)• It was generally felt that the concept should not bereferred to as an ‘older people’s village’. The term‘health village’ will be used for the interim.• A key issue is the need for closer integration ofity and hospital servicesublic to ensure themillanArticles are published with the kind permission of the Daily Echo, Advertiser,the New Milton Advertiser and the Stour and Avon Magazine.Summary of media coverage:May 2011Print 17Radio 0Television 02011 Coverage*Positive 12Negative 2OK 1May 2010 Positive 13 Negative 8 OK 0*This does not include Mary Armitage’s Echo column