Untitled - Warsteiner Gruppe

Welcome to the Warsteiner Brewery.
Only those who break through the normal constraints, who are open to new things and who try to make
the impossible possible succeed in turning a regional beer into an internationally renowned pilsener. In
1753 the agriculturist Antonius Cramer had the vision of brewing a beer of exceptional clarity and spicy
elegance – with success. It sold so well that his son, Johannes Vitus, established his own brewery in
Sauerland (North Rhine Westphalia) from which he conquered the world.
Nine generations of the Cramer family have accompanied the Warsteiner brand on its journey. Today
our family-owned company is one of the largest, best known, most modern and successful breweries in
Europe and the Warsteiner Group, with more than 120 subsidiaries and shareholdings, is an internationally
operating company.
We owe this success to the Family’s traditional insatiable desire for excellence, our committed employees,
and satisfied consumers and customers throughout the world. Discover our fascinating enterprise and our
products!
On the next pages we would like to get you acquainted with the Warsteiner brand and introduce you to
exciting best-practice examples from on-trade outlets.
Sincerely,
Albert Cramer Catharina Cramer

The success story of a German Beer Dynasty.
The success story of the Warsteiner Brewery begins more than 250 years ago. To this very day the
exceptionally soft water builds the basis for an extraordinary beer brewed according to the pilsener
style whereby the quality unconditionally reigns supreme. The latest analysis methods, innovative
measurement procedures and the uncompromising adherence to the obligations of the German Purity
Law of 1516 sees to a constant premium quality in the barrel, bottle and can.
The fact that the Warsteiner Brewery has been the first brewery worldwide to be awarded the Food
Safety Management System certificate according to international standards (DIN EN ISO
22000:2005) makes us especially proud. With quality that one can taste, which made the Warsteiner
brand world famous, studies impressively prove time and again that WARSTEINER has the utmost
recognition value – the result of strong brand equity allowing WARSTEINER to achieve a position in
the circle of the world‘s best brands.

Strong distribution partners on all five continents.
Family ownership and tradition, and being down-to-earth with strong values, the business model of
WARSTEINER is based upon traditional parameters. Reliable cooperation with our partners, an obligation
to provide high quality and innovative brewing techniques, and consistent customer service are
cornerstones of our business. In Germany alone, the over 25,000 on-trade outlets as well as 55,000
off-trade outlets attests to these achievements.
Attended by a world-wide sales team and supported by attention grabbing promotions, all partners
profit from a strong and fair business relationship. WARSTEINER not only offers its clients and customers
an attractive product range, but also, above all, complete customer service and support at all
times.

Activities
Export
Licensed production
Headquarter
Subsidiaries

The triumph of an international brand.
Exporting to over 60 countries from Warstein, by daily moving about 40,000 pallets and processing more than
130 trucks/lorries, requires maximum logistical efficiency. The excellence of our distribution network as well as our
own innovative logistics system - including a brewery owned railway siding - ensures optimal shipping conditions
that provides for the freshest product world-wide. After all, whether in America, Africa, Europe, Asia, or Australia,
everyone deserves a freshly poured WARSTEINER.

Worldwide ambassador of German Beer Culture.
Dubai, Sao Paolo, Bangkok, New York ... the Warsteiner Brewery is one of the guiding international
representatives of German beer culture for more than thirty years. Thanks to this ambitious, farsighted
strategy, the Warsteiner Group has the largest share of exports among the private German
breweries and has established itself as internationally operating Beverage Company.
Today’s international strategy is based on four pillars: export, licensed production, collaboration, as
well as its own international breweries and investments. The Warsteiner group is at home in more
than 60 countries and the export sales have almost quintupled over the last 20 years.

A selection of the top international gastronomy outlets:
XII Apóstoles / Spain, Palma de Mallorca Le Bailli de Suffren / France, Paris
Austern Bar / Germany, Berlin Banyan Tree Bangkok / Thailand, Bangkok
Hard Rock Café / USA, New York City, Times Square

Nanatsu / Argentina, Buenos Aires
Oliver´s / Netherlands, Amsterdam
Il Castelletto / Italy, Turin
Café Opera / Sweden, Stockholm Burj Al Arab / Dubai

Top international pilsener of the premium class.
The flagship brand of the brewery has always been WARSTEINER Premium Verum, a world class
Pilsener. According to the market research institute TNS Emnid, WARSTEINER Premium Verum
is one of the most popular premium beers in Germany. Laurels upon which the Brewery never
rests! Based upon the success of the Warsteiner brand the portfolio has been continuously
expanded where long-term success is expected. Whether WARSTEINER Premium Verum,
WARSTEINER Premium Fresh, WARSTEINER Premium Radler, or WARSTEINER Premium
Mixes, all products found their place.

Premium isn‘t just a label, but a promise.
Those who choose the Warsteiner brand do not just serve one of the best beers worldwide but also
build upon a first-class approach which leaves nothing to be desired. So it goes without saying that
our on-trade partners receive equally aesthetic first-class support materials and programs to stage
the Warsteiner brand within their establishments.
WARSTEINER offers the promise of quality and the promise of focus on the substantial things in
life in an individual and conscious manner. Hence, our support offers simplicity, but with a high
level of quality and recognition - find out for yourself!

The Warsteiner Group – Facts and Figures.
Founding Year of the Warsteiner Brewery 1753
Warsteiner Brewery Is in family ownership for more than
250 years and one of the largest private
breweries in Germany
Founder Antonius Cramer (1712 – 1773)
Proprietor of the Warsteiner Brewery Albert Cramer, Catharina Cramer
Board of Chief Executive Officers
Haus Cramer Management GmbH Albert Cramer
Catharina Cramer
Peter Himmelsbach
Stephan Fahrig
Numbers of Countries Exported to More than 60 countries on all continents
Export Quantity Highest export quantity of all private
German breweries
Number of Internationally Employed People More than 1000
History.
1753 First payment of a beer tax by the agriculturist Antonius Cramer.
1803 Establishment of the head office of the brewery in the centre
of Warstein by Caspar Cramer.
1896 Albert Cramer senior graduates at the Brewery School in Worms.
1928 Discovery of the “Kaiserquelle” with soft brewing water and beginning
of specialisation in pilsener beers.
1960 With an annual production of 100 000 hectolitre WARSTEINER is one
of the largest German breweries.
1974 The building of the brewery in the “Waldpark” commences just outside Warstein.
1978 Grand opening of the brewery in the “Waldpark”.
1984 Producing over 2 Million hectolitre, Albert Cramer turns WARSTEINER
into the largest German brewery.
1994 Expansion of the brewing capacity and the development of European
and international export.
2001 Participation in the König Ludwig GmbH und Co. KG Schlossbrauerei Kaltenberg.
2003 250-year anniversary. The company is in the eighth generation of family
ownership. The “einzig wahre Warsteiner” (The only true Warsteiner)
is available in more than 60 countries worldwide.
2005 Opening of the brewery’s own railway siding.
2005 The Frankenheim brewery from Düsseldorf becomes part of the Group.
2006 Catharina Cramer becomes the first woman on the executive board
of the Haus Cramer Management GmbH.
2006 Opening of the visitor centre “Unsere Warsteiner Welt” (Our Warsteiner World),
annually attracting more than 100 000 visitors.
2007 The Herforder Brewery becomes a subsidiary of the Group.
2008 Commissioning of unit IV (filling line) with a capacity of up to 55 000 bottles/hr.

www.warsteiner.com