REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESBRIC COUNTRIES ARE RISING IN IMPORTANCETravel Expenditures-2011China + 38 %Russia + 21 %Brasil + 32 %India + 32 %Air TransportationIt is foreseen that marketshare in the international aerial transportation of BRICcountries will be 35% in 2020 and 50% in 2050.source: WTTC
INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESBRIC COUNTRIES ARE RISING IN IMPORTANCEIn the next 10 years it is foreseen that inrease in the international travel fromBrasil ( in 2011 6 millions travels occured) will be more than any travel from othercountries.In 2021 It is foreseen that 125 millions Chinese people will make internationaltravel and total travel expenditure will be 100 billion $.Source: WTTC
Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 16 and 17: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55: COMMUNICATION TARGETSAs a macro des
Page 56 and 57: COMMUNICATIONSTRATEGY
Page 58 and 59: IMPACT ON TARGETGROUPS
Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU

REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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