REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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IMPACT ON TARGETGROUPS
CONSUMER OUTCOMEArousing curiosity on people who did not visit Turkey and reaching those whovisited Turkey in order to make them come againMaking target groups think that visiting Turkey is a matter of prestige enrichingthem Inspiring interest on tourism types like Culture/city tourism, health tourism, golftourism, congress tourism, sports and youth tourism, shopping and winter tourismbesides 3S tourismMaking people talk about the campaignMotivating target groups for making their holidays in Turkey.
Page 6 and 7:
CURRENT SITUATION OF TURKISHTOURISM
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55: COMMUNICATION TARGETSAs a macro des
Page 56 and 57: COMMUNICATIONSTRATEGY
Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU
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REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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