REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESTOURISM TYPESTypes of tourism such as youth, health, golf, gastronomy are increasingly having animportant role.Tendecy to responsible tourism is increasing.It is foreseen that cultural tourism will achieve growth more than international toursimby the year 2020.Thanks to “Knowledge is power” approach, types of tourism which offer knowledge andkinds of experiences such as ecotourism, adventure tourism, rural tourism in different partof the world are growing stronger.
INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESPOWER OF DIGITALAs of the end of the year 2011 there are 2.1 billion internet users in the world.Active Facebook users are more than 800 million.It is expected that this number will reach 1 billion at the end of the year 2012.There are 225 (154 millions active) million Twitter users.They post approximately 8,868 tweets per second.There are 1 trillion videos in Youtube.There are 140 youtube videos per capita in the world.There are approximately 40 million blogs in the world.
Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55: COMMUNICATION TARGETSAs a macro des
Page 56 and 57: COMMUNICATIONSTRATEGY
Page 58 and 59: IMPACT ON TARGETGROUPS
Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU

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