REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESPERSPECTIVES FOR 2020Number of TouristsWorld 1.6 billion 4.1 % growth annuallyEuropean 717 billion 3.1 % growth annuallyAsia & Pacific 397 billion 4.1 % growth annuallyAmerica 282 billion 3.8 % growth annuallyEurope’s share (2011) 51%Europe’s share (2020) 46%Source: BMDTÖ
INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESPERSPECTIVE FOR 2030Number of Tourists1.8 billionSource: BMDTÖ
Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55: COMMUNICATION TARGETSAs a macro des
Page 56 and 57: COMMUNICATIONSTRATEGY
Page 58 and 59: IMPACT ON TARGETGROUPS
Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU

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