REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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CURRENT SITUATION OF TURKISHTOURISMPROGRESS OF TURKISH TOURISMTourism Receipts201123.0 billion $20007.6 billion $199019800.4 billion $3.2 billion $57 timesincrease
CURRENT SITUATION OF TURKISHTOURISMTOURISM STATISTICS - 2011Number of TouristsWorld : 982 millionEurope : 503 millionTurkey : 31.4 millionRate of Growth4.6 %5.8 %9.8 %Tourism ReceiptsRate of GrowthWorld : 1 trillion USDEurope : 463 trillion USDTurkey : 23 trillion USD3.8 %5.2 %10.6 %
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53:
MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55:
COMMUNICATION TARGETSAs a macro des
Page 56 and 57:
COMMUNICATIONSTRATEGY
Page 58 and 59:
IMPACT ON TARGETGROUPS
Page 60:
REPUBLIC OF TURKEYMINISTRY OF CULTU
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REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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