REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESPOWER OF DIGITALWhile people are deciding on holiday, they are using “travel interpretation” in the internetas the base.Independent travel blogs, friends in social media like Facebook/ Twitter and interpretationshared by foreigners and google research results are more effective than tourist agencies.People who used internet just for surfing earlier are now commenting, sharingphotographs, organizing travel and affecting other’s decisions.In European countries not only young population but also middle-aged population areusing internet actively.Source: WTTC
INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESPOWER OF DIGITALLast-minute bookings are increasing thanks to on-line channels.Acording to a report by the European Commission, 53% of people who travel in2011 made their organizations on-line.It is foreseen that the increase in on-line travel marketting between 2010 and 2012will be two times more than the increase in all travel marketing and reach 313 billion$.At the end of the year 2012, it is anticipated that one third of purchased travels willbe on-line.In 2014 more than 3 billion people of adult population will be acting with mobile orinternet technology.Source: WTTC
Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55: COMMUNICATION TARGETSAs a macro des
Page 56 and 57: COMMUNICATIONSTRATEGY
Page 58 and 59: IMPACT ON TARGETGROUPS
Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU

REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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