REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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TURKEY TOURISM PRODUCTSEA TOURISM8,333 km coast line355 blue flag beaches (World's Number Four) (2012) 33 marina, 19 of them are with blue flags (2012)Climatic conditionsNatural BeautiesNew and modern accommodation facilitiesHigh quality serviceDestinations: Antalya, Alanya, İzmir, Çeşme, Bodrum, Fethiye,Kuşadası, Marmaris, Didim, Side, Mersin, Belek etc.
TURKEY TOURISM PRODUCTCULTURE / CITY TOURISMHistorical and Cultural Richness 13 big civilizations and historical and cultural values belonging to 3big religions171 ongoing archaeological excavation Museums (Topkapı Palace Museum, Hagia sophia Museum, Zeugmaarchaeological Museum, Mevlana Museum, Archaeologicak Museum,Anatolian Civilizations Museum, Ethnography Museum, BoğazköyMuseum, Yesemek Outdoor Museum, Turkish and Islamic art Museum,Chora Museum, Ephesus Museum, Birgi Çakırağa Residence)
Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55: COMMUNICATION TARGETSAs a macro des
Page 56 and 57: COMMUNICATIONSTRATEGY
Page 58 and 59: IMPACT ON TARGETGROUPS
Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU

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