REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

MARKETING OBJECTIVESIncreasing Turkey’s marketing share in main markets and developing markets,preserving in mature markets.Increasing demand from markets such as BRIC countries which grow stronger inrespect of international travelsIncreasing the share of high-income group visitorsIncreasing per capita tourist expenditure and length of stayExpanding the demand for tourism to 12 months by decreasing seasonalityIncreasing demand for kinds of tourism such as culture, golf, winter, congress,health, yachting, city, youth, shopping, ecological tourismEnsuring a balanced distribution of tourism to Turkey's different regions.