REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESBRIC COUNTRIES ARE RISING IN IMPORTANCETourism Demand to Turkey2010 2011 2011/2010(%)Brasil 65 246 89 442 37.08Russia 3 107 043 3 468 214 11.62Indian 63 406 73 731 16.28China 77 142 96 701 25.35
INTERNATIONAL TOURISMTRENDS AND PERSPECTIVESEUROPE’S POPULATION IS AGINGShare of population over the age of 60in general population2000 2020 2050Germany 22.9% 30% 41%Spain 21.8% 28% 44%France 20.7% 29% 38%Belgium 22.1% 30% 38%Denmark 19.9% 28% 36%Because of aging Europe population, types oftourism such as health tourism, ecotourism arecoming into prominence.Source: Eurostat
Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55: COMMUNICATION TARGETSAs a macro des
Page 56 and 57: COMMUNICATIONSTRATEGY
Page 58 and 59: IMPACT ON TARGETGROUPS
Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU

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