Enforcing the Competition Law in Namibia A Toolkit - cuts ccier
Enforcing the Competition Law in Namibia A Toolkit - cuts ccier
Enforcing the Competition Law in Namibia A Toolkit - cuts ccier
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4.6 Vertical AgreementsVertical anticompetitive agreements<strong>in</strong>volve bus<strong>in</strong>esses operat<strong>in</strong>g atsuccessive stages of a productionprocess. Simply put, <strong>in</strong> a verticalarrangement, for example bilateral,one party is <strong>the</strong> supplier of <strong>in</strong>puts to<strong>the</strong> o<strong>the</strong>r party’s bus<strong>in</strong>ess activity.Vertical agreements are, generallyspeak<strong>in</strong>g, treated less severely thanhorizontal ones, often under <strong>the</strong> ruleof reason by competition authorities.Vertical agreements are,generally speak<strong>in</strong>g, treatedless severely than horizontalones, often under <strong>the</strong> rule ofreason by competitionauthorities. The <strong>Competition</strong>Act 2003 of <strong>Namibia</strong> doesnot deal with verticalrestrictive agreements <strong>in</strong> adirect manner.However, to be sure, certa<strong>in</strong> vertical agreements, which have adverse impacton competition <strong>in</strong> <strong>the</strong> market, have been uniformly condemned, such as thatof tied sale, exclusive deal<strong>in</strong>g or resale price ma<strong>in</strong>tenance.Vertical anticompetitive agreements, which come under competition scrut<strong>in</strong>y,are usually contractual arrangements between suppliers (manufacturers) anddistributors (retailers), which extend beyond simple arms-length pric<strong>in</strong>g. Theyare usually motivated by <strong>the</strong> desire for vertical control with<strong>in</strong> a pr<strong>in</strong>cipalagentrelationship, where <strong>the</strong> pr<strong>in</strong>cipal (<strong>the</strong> manufacturer) imposes contractualobligations on its agent (<strong>the</strong> retailer) when delegat<strong>in</strong>g responsibility for sell<strong>in</strong>gits good. 41 This is <strong>in</strong> dist<strong>in</strong>ction from vertical restra<strong>in</strong>ts based upon dom<strong>in</strong>ance,which will be dealt with separately under a section on abuses of dom<strong>in</strong>ance.Such agreements may have a benign effect, e.g. by remov<strong>in</strong>g pric<strong>in</strong>g distortions,optimis<strong>in</strong>g <strong>in</strong>vestment levels and elim<strong>in</strong>at<strong>in</strong>g avoidable transaction costs. Theymay also have an adverse effect not only by foreclos<strong>in</strong>g markets to new entrants(which is <strong>the</strong> standard criticism) but also by dampen<strong>in</strong>g competition betweenexist<strong>in</strong>g rivals through restrictions on <strong>in</strong>ter-brand and/or <strong>in</strong>tra-brandcompetition. 42RESTRICTIVE BUSINESS PRACTICESSimilarly as horizontal restra<strong>in</strong>ts, it is often viewed that market power at oneor both levels is a necessary condition for vertical restra<strong>in</strong>ts to have a substantialadverse effect on competition. With market power present, a number of o<strong>the</strong>rfactors, notably <strong>the</strong> effects on competition of <strong>the</strong> subject agreement, and any<strong>in</strong>dicator of efficiency, which might offset <strong>the</strong> agreement’s adverse effect oncompetition, should also be taken <strong>in</strong>to account while deal<strong>in</strong>g with <strong>the</strong>se typesof vertical restra<strong>in</strong>ts. 43The <strong>Competition</strong> Act 2003 of <strong>Namibia</strong> does not deal with vertical restrictiveagreements <strong>in</strong> a direct manner. The Act merely says, that prohibited agreementsand prohibited practices <strong>in</strong>clude parties <strong>in</strong> vertical relationship, be<strong>in</strong>g anundertak<strong>in</strong>g and its suppliers or customers or both. 44<strong>Enforc<strong>in</strong>g</strong> <strong>the</strong> <strong>Competition</strong> <strong>Law</strong> <strong>in</strong> <strong>Namibia</strong>: A <strong>Toolkit</strong> 37