12.07.2015 Views

Enforcing the Competition Law in Namibia A Toolkit - cuts ccier

Enforcing the Competition Law in Namibia A Toolkit - cuts ccier

Enforcing the Competition Law in Namibia A Toolkit - cuts ccier

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

CROSS-BORDER ISSUESBox 31: The Boe<strong>in</strong>g-McDonnell MergerThe challenge by <strong>the</strong> European Commission (EC) to <strong>the</strong> merger of <strong>the</strong>world’s largest and third-largest manufacturers of large commercial aircraft,<strong>the</strong> US firms Boe<strong>in</strong>g and McDonnell Douglas, illustrates <strong>the</strong> grow<strong>in</strong>g trendof transnational regulation.Although <strong>the</strong> US Federal Trade Commission (FTC) cleared <strong>the</strong> deal <strong>in</strong>1997, <strong>the</strong> EC threatened to oppose it, despite a 416-2 vote <strong>in</strong> <strong>the</strong> US Houseof Representatives warn<strong>in</strong>g <strong>the</strong> Europeans aga<strong>in</strong>st “an unwarranted andunprecedented <strong>in</strong>terference <strong>in</strong> a US bus<strong>in</strong>ess transaction”. The EC said<strong>the</strong> merger would allow Boe<strong>in</strong>g to <strong>in</strong>crease its share of <strong>the</strong> world marketfor large commercial jet aircraft from 64 percent to 70 percent. EuropeanUnion merger laws can be applied to any bus<strong>in</strong>ess transaction that“constitutes a streng<strong>the</strong>n<strong>in</strong>g of a dom<strong>in</strong>ant position”, <strong>the</strong> EC said <strong>in</strong> a July1997 statement.The EC authorised <strong>the</strong> deal <strong>in</strong> July 1997 only after extract<strong>in</strong>g concessionsfrom Boe<strong>in</strong>g to <strong>in</strong>crease competition. The EC had no jurisdiction over <strong>the</strong>merger of <strong>the</strong> two US aircraft makers, but it was <strong>in</strong> a position to levelcrippl<strong>in</strong>g fees on sales of Boe<strong>in</strong>g aircraft to European airl<strong>in</strong>es. Accord<strong>in</strong>gto <strong>the</strong> EC, European airl<strong>in</strong>es are forecast to account for almost one-third offuture demand for new aircraft orders until 2007, and Boe<strong>in</strong>g andMcDonnell Douglas are positioned to capture two-thirds of <strong>the</strong> bus<strong>in</strong>ess,<strong>in</strong> <strong>the</strong> European market.Boe<strong>in</strong>g’s purchase of McDonnell Douglas has left <strong>the</strong> four-nation Europeanconsortium Airbus Industrie <strong>the</strong> lone rival to Boe<strong>in</strong>g <strong>in</strong> an <strong>in</strong>dustry thatvirtually excludes new participants because of <strong>the</strong> enormous start-up costs.In order to ga<strong>in</strong> <strong>the</strong> EC’s approval for <strong>the</strong> merger, Boe<strong>in</strong>g had to address anumber of European concerns. The EC contended that:• The merger would give Boe<strong>in</strong>g enhanced opportunity to enter <strong>in</strong>to longtermexclusive supply deals, similar to <strong>the</strong> 20-year arrangements Boe<strong>in</strong>ghad with American, Delta, and Cont<strong>in</strong>ental airl<strong>in</strong>es.• The merger would broaden Boe<strong>in</strong>g’s customer base from 60 percent to84 percent, allow<strong>in</strong>g it to sell its products to McDonnell Douglas clients.• Boe<strong>in</strong>g’s acquisition of McDonnell Douglas, <strong>the</strong> world’s number twodefense manufacturer and lead<strong>in</strong>g maker of military aircraft, wouldenhance Boe<strong>in</strong>g’s access to publicly funded research and developmentand <strong>in</strong>tellectual property.• Boe<strong>in</strong>g’s acquisition of McDonnell Douglas’s patent portfolio wouldbe a fur<strong>the</strong>r element streng<strong>the</strong>n<strong>in</strong>g Boe<strong>in</strong>g’s dom<strong>in</strong>ant position.• The comb<strong>in</strong>ation of <strong>the</strong> civil, defense, and space activities of <strong>the</strong> twocompanies would <strong>in</strong>crease Boe<strong>in</strong>g’s barga<strong>in</strong><strong>in</strong>g power with suppliers.78 <strong>Enforc<strong>in</strong>g</strong> <strong>the</strong> <strong>Competition</strong> <strong>Law</strong> <strong>in</strong> <strong>Namibia</strong>: A <strong>Toolkit</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!