Box 30: The Graphite Electrodes Cartel and its Effects onDevelop<strong>in</strong>g Country Steel ProducersGraphite electrodes are used primarily <strong>in</strong> <strong>the</strong> production of steel <strong>in</strong> electricarc furnaces. In a highly concentrated world market, two firms (one Germanand one American) had a comb<strong>in</strong>ed market share of roughly two-thirds at<strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of <strong>the</strong> 1990s. Japanese producers supply a considerable partof <strong>the</strong> rema<strong>in</strong>der, with modest contributions from a number of smallerproducers based <strong>in</strong> certa<strong>in</strong> develop<strong>in</strong>g countries, pr<strong>in</strong>cipally India and Ch<strong>in</strong>a.All of <strong>the</strong> major producers <strong>in</strong> this market operate production facilities <strong>in</strong> anumber of countries, <strong>in</strong>clud<strong>in</strong>g develop<strong>in</strong>g countries such as Brazil, Mexico,South Africa, Russia, and Poland, and sell <strong>the</strong>ir products throughout <strong>the</strong>world.The OECD estimates that, “<strong>the</strong> cartel affected US$5-7bn <strong>in</strong> sales worldwide.Throughout <strong>the</strong> world, <strong>the</strong> cartel resulted <strong>in</strong> price <strong>in</strong>creases fromroughly US$2000 per metric tonne to US$3200-US$3500 <strong>in</strong> variousmarkets”.CROSS-BORDER ISSUESThe only direct estimate of pecuniary harm caused to purchasers <strong>in</strong>develop<strong>in</strong>g countries comes from <strong>the</strong> KFTC, which <strong>in</strong> March 2002 convictedsix graphite electrode manufactures from <strong>the</strong> US, Germany, and Japan.Accord<strong>in</strong>g to KFTC, Korean steel manufactures “imported graphiteelectrodes amount<strong>in</strong>g to US$553mn from <strong>the</strong> six companies from May 1992to February 1998, and dur<strong>in</strong>g <strong>the</strong> period <strong>the</strong> import price <strong>in</strong>creased from anaverage of US$2,225 per ton <strong>in</strong> 1992 to an average of US$3,356 <strong>in</strong> 1997(about 48.9 percent price <strong>in</strong>crease). The damage <strong>in</strong>curred by <strong>the</strong> companiesimport<strong>in</strong>g graphite electrodes is estimated at approximately US$139mn.Korea’s major <strong>in</strong>dustries such as automobile and shipbuild<strong>in</strong>g that consumemuch steel were also <strong>in</strong>fluenced by this <strong>in</strong>ternational cartel”.Source: Evenett, Simon J. (2003), Study on issues relat<strong>in</strong>g to a possible multilateralframework on competition policy, WTO Document No. WT/WGTCP/W/228Also a type of collusive agreements by producers to exercise market power <strong>in</strong>foreign markets, export cartels, however, are ‘restra<strong>in</strong>ts on trade’ officiallysanctioned by many governments who follow a ‘beggar-thy-neighbour’ policyby permitt<strong>in</strong>g <strong>the</strong>ir private firms to cartelise, as long as affected markets areoutside <strong>the</strong> country. 64Large companies merge <strong>in</strong> <strong>the</strong> developed world and consequently <strong>the</strong>irsubsidiaries and associates <strong>in</strong> develop<strong>in</strong>g countries too end up <strong>in</strong> newcomb<strong>in</strong>ations. This can create position of dom<strong>in</strong>ance for merg<strong>in</strong>g firms, hav<strong>in</strong>ga potential of subsequent abuse. Moreover, develop<strong>in</strong>g countries may also beaffected by M&A activities that take place outside <strong>the</strong>ir territory, and affect<strong>the</strong>ir local subsidiaries. The Zimbabwe tobacco merger case presented <strong>in</strong> Box26 provides a good example <strong>in</strong> this regard. The Boe<strong>in</strong>g-McDonnell case study<strong>Enforc<strong>in</strong>g</strong> <strong>the</strong> <strong>Competition</strong> <strong>Law</strong> <strong>in</strong> <strong>Namibia</strong>: A <strong>Toolkit</strong> 77
CROSS-BORDER ISSUESBox 31: The Boe<strong>in</strong>g-McDonnell MergerThe challenge by <strong>the</strong> European Commission (EC) to <strong>the</strong> merger of <strong>the</strong>world’s largest and third-largest manufacturers of large commercial aircraft,<strong>the</strong> US firms Boe<strong>in</strong>g and McDonnell Douglas, illustrates <strong>the</strong> grow<strong>in</strong>g trendof transnational regulation.Although <strong>the</strong> US Federal Trade Commission (FTC) cleared <strong>the</strong> deal <strong>in</strong>1997, <strong>the</strong> EC threatened to oppose it, despite a 416-2 vote <strong>in</strong> <strong>the</strong> US Houseof Representatives warn<strong>in</strong>g <strong>the</strong> Europeans aga<strong>in</strong>st “an unwarranted andunprecedented <strong>in</strong>terference <strong>in</strong> a US bus<strong>in</strong>ess transaction”. The EC said<strong>the</strong> merger would allow Boe<strong>in</strong>g to <strong>in</strong>crease its share of <strong>the</strong> world marketfor large commercial jet aircraft from 64 percent to 70 percent. EuropeanUnion merger laws can be applied to any bus<strong>in</strong>ess transaction that“constitutes a streng<strong>the</strong>n<strong>in</strong>g of a dom<strong>in</strong>ant position”, <strong>the</strong> EC said <strong>in</strong> a July1997 statement.The EC authorised <strong>the</strong> deal <strong>in</strong> July 1997 only after extract<strong>in</strong>g concessionsfrom Boe<strong>in</strong>g to <strong>in</strong>crease competition. The EC had no jurisdiction over <strong>the</strong>merger of <strong>the</strong> two US aircraft makers, but it was <strong>in</strong> a position to levelcrippl<strong>in</strong>g fees on sales of Boe<strong>in</strong>g aircraft to European airl<strong>in</strong>es. Accord<strong>in</strong>gto <strong>the</strong> EC, European airl<strong>in</strong>es are forecast to account for almost one-third offuture demand for new aircraft orders until 2007, and Boe<strong>in</strong>g andMcDonnell Douglas are positioned to capture two-thirds of <strong>the</strong> bus<strong>in</strong>ess,<strong>in</strong> <strong>the</strong> European market.Boe<strong>in</strong>g’s purchase of McDonnell Douglas has left <strong>the</strong> four-nation Europeanconsortium Airbus Industrie <strong>the</strong> lone rival to Boe<strong>in</strong>g <strong>in</strong> an <strong>in</strong>dustry thatvirtually excludes new participants because of <strong>the</strong> enormous start-up costs.In order to ga<strong>in</strong> <strong>the</strong> EC’s approval for <strong>the</strong> merger, Boe<strong>in</strong>g had to address anumber of European concerns. The EC contended that:• The merger would give Boe<strong>in</strong>g enhanced opportunity to enter <strong>in</strong>to longtermexclusive supply deals, similar to <strong>the</strong> 20-year arrangements Boe<strong>in</strong>ghad with American, Delta, and Cont<strong>in</strong>ental airl<strong>in</strong>es.• The merger would broaden Boe<strong>in</strong>g’s customer base from 60 percent to84 percent, allow<strong>in</strong>g it to sell its products to McDonnell Douglas clients.• Boe<strong>in</strong>g’s acquisition of McDonnell Douglas, <strong>the</strong> world’s number twodefense manufacturer and lead<strong>in</strong>g maker of military aircraft, wouldenhance Boe<strong>in</strong>g’s access to publicly funded research and developmentand <strong>in</strong>tellectual property.• Boe<strong>in</strong>g’s acquisition of McDonnell Douglas’s patent portfolio wouldbe a fur<strong>the</strong>r element streng<strong>the</strong>n<strong>in</strong>g Boe<strong>in</strong>g’s dom<strong>in</strong>ant position.• The comb<strong>in</strong>ation of <strong>the</strong> civil, defense, and space activities of <strong>the</strong> twocompanies would <strong>in</strong>crease Boe<strong>in</strong>g’s barga<strong>in</strong><strong>in</strong>g power with suppliers.78 <strong>Enforc<strong>in</strong>g</strong> <strong>the</strong> <strong>Competition</strong> <strong>Law</strong> <strong>in</strong> <strong>Namibia</strong>: A <strong>Toolkit</strong>
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CONTENTSPreface ...................
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LIST OF BOXESBox 1: An Overview of
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PREFACEI am pleased to write this p
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y the Korean Fair Trade Commission
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RBPs : Restrictive Business Practic
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INTRODUCTIONOver time, the Governme
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Section 26 of the Act defines abuse
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INTRODUCTION1.3 Country BackgroundN
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ABOUT THE MARKET ECONOMYsales and p
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3. MARKET AND COMPETITION3.1 Compet
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MARKET AND COMPETITIONare able to s
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MARKET AND COMPETITION3.3 Market Sh
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MARKET AND COMPETITIONCompetition p
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RESTRICTIVE BUSINESS PRACTICESmarke
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RESTRICTIVE BUSINESS PRACTICESAccor
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RESTRICTIVE BUSINESS PRACTICES4.3 E
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RESTRICTIVE BUSINESS PRACTICESappli
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