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Institutional Accountability Plan and Report 2011/12was established with the International School of Management in Germany and a new general longtermexchange agreement with Duoc UC in Chile was also signed with the first students arriving in2012.NIC students participated as exchange students in Poland, Germany, Mexico and the US; exchangepartners sent students to NIC from the US and Mexico. NIC welcomed the first students ever from Burundi, Rwanda and Russia in 2011/12.Work with community partners to expand applied research that enhances developmentand growth of our communities.In 2011, NIC met the requirements for National Sciences and Engineering Research Council(NSERC) eligibility and has, subsequently, been working with members of the aquaculture industryto submit a number of proposals for NSERC research grants.NIC is currently completing an application to obtain Social Sciences and Humanities ResearchCouncil (SSHRC) eligibility.NIC continues to be involved in a variety of community applied research partnerships and is amember of the Vancouver Island Community Research Alliance.Applied research has been identified as one of four key priorities in the NIC 2012-2015 EducationPlan.Strategic Direction #5: Raising AwarenessWorking with our communities NIC will explore new and innovative ways to effectivelypromote post-secondary education throughout our region.Collaborate with regional organizations to promote North Island College and the regionas a quality education and outdoor lifestyle destination.NIC, in collaboration with the Comox Valley Economic Development Society, is working with theDepartment of Foreign Affairs and International Trade to promote and recruit students andimmigrants internationally. Additionally, formal agreements with local school districts to jointlypromote and recruit students internationally were established, culminating in a familiarization tourfor international education representatives. NIC actively promotes dual admission agreements withRoyal Roads University and other post-secondary partners on Vancouver Island when recruitingstudents internationally.NIC has entered into resource/facility sharing relationships with many local organizations, such asMount Washington Alpine Resort and Vancouver Island Music Fest, in exchange for promotion ofNIC during events. In 2011/12, the College also partnered with other local businesses, includingShaw Cable, the Comox Valley Art Gallery, AIDS Vancouver Island, Home Depot, and Roger’sWireless.44
Institutional Accountability Plan and Report 2011/12Engage North Island College students and alumni to connect with our community and toparticipate in promotional activities.The North Island College Alumni Association was launched in fall 2010, inviting over 4,000 formerstudents to re-connect with the College via social media, on-line, and in-person and has continuedto be a success in 2011/12. Staying connected with NIC offers former students networking andprofessional development opportunities as well as continued involvement with the College and itsstudents through the North Island College Foundation. Employment resources, including individualcoaching with job search, resume and interview tips are available to NIC alumni through theCollege’s Employment Resource Centre.In August and September 2011, North Island College representatives from the Mount WaddingtonRegional campus attended the Orca Fest and Logger Sports event in Port McNeil and the MountWaddington Fall Fair in Port Alice. Representatives provided information on the College andconnected with former and future students and the community.Develop a comprehensive educational campaign, inclusive of social media technology, toraise awareness in the North Island region of the value of post-secondary education.A comprehensive promotional campaign and media plan were executed throughout entire Collegeregion in 2011/12 in accordance with NIC’s annual Marketing Plan.Social media, including Facebook, Twitter and YouTube continue to form an important componentof Marketing’s efforts. NIC’s Twitter followers grew by 60% from October 2011 to May 2012 andFacebook “Likes” grew by 78% from September 2011 to May 2012.In 2012 NIC formalized its YouTube channel by bringing the look and feel in line with otherbranding materials. Ten new videos highlighting special events and unique aspects of NIC programssuch as the Anagma ceramic kiln used by Fine Arts students were produced. Eight new videospromoting NIC programs will also be launched during summer 2012. The channel has been receivingover 1,300 views per month and can be viewed athttp://www.youtube.com/NorthIslandCollege?feature=watch.Work with community partners to promote pathways from high school to college,further education, training and employment.NIC continues to support a successful high school transitions program. The College has developedpartnerships with five school districts to deliver a wide range of dual credit college level courses tohigh school students. Programs include ACE-IT trades training, applied business technology, tourism,and university level courses. In 2011, 219 students participated in Dual Credit courses across theregion, 42 of these within Trades & Technology programs and 177 within other divisions.Our Employment Resource Centre partnered with Crown Isle Resort to offer a career fair for NICgraduates, students and community. Preparation workshops were offered in advance to students onresume writing, interview skills and how to get the most out of a career fair. Additionally, our45
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